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We relentlessly learn how brands get found now. Everything we test and prove gets published here.

SELECTED INSIGHTS FROM PROJECTS, COMPELLING PURSUITS AND THINGS WE FOUND WERE INTERESTING

Brand strategy, web design and lifecycle marketing. Written from the work, not about it.

AllMarketing InsightsBrand IntensiveTechnology ReviewsGrowth PracticesStrategy AnalysisDesign Best Practice
A clean new logo above a fractured foundation labelled pricing, positioning, product, proof — unchanged

Brand Intensive

The Rebrand Won't Fix It. (And What Will.)

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August 27, 2026

A customer journey path broken by a dashed gap labelled the gap nobody owns

Strategy Analysis

You Don't Have a Marketing Problem. You Have a Journey Problem.

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August 26, 2026

A leaking acquisition funnel beside a closed pink retention loop

Strategy Analysis

Why Acquisition Is a Vanity Metric (And What Retention Is Actually Telling You)

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August 25, 2026

Paper illustration of an abandoned shopping cart

Growth Practices

Why Your Abandoned Cart Flow Isn't Working (It's Not the Discount)

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August 24, 2026

Left: overlapping grey feedback fragments in chaos. Right: a clean board with pink pinned comments in order

Technology Reviews

How to Run Website UAT Without Losing Your Mind (or Your Launch Date)

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August 23, 2026

Split composition: dim grey bars fade backwards on the left; pink and lilac signal lines converge forward on the right

Strategy Analysis

Why Most Brands Use Data Backwards (And What It Costs Them)

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August 22, 2026

Stylised inbox on dark ground: grey rows recede while one cream row glows, elevated — the email people actually want

Growth Practices

Gmail Is Not Punishing DTC. It Is Punishing Bad Lifecycle Marketing.

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August 21, 2026

A growth line climbs, plateaus at a ceiling, then breaks sharply upward in pink at the point labelled brand system

Brand Intensive

Your Brand Got You Here. It Will Not Get You to the Next Stage.

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August 20, 2026

Stylised AI chat interface: the organic answer glows above a dividing line; a greyed sponsored ad sits below

Technology Reviews

ChatGPT Ads Are Live. Here Is What Nobody Is Telling You About Whether They Are Worth It.

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August 19, 2026

Abstract network of nodes on dark ground; a minority glow pink, representing brands visible to AI search

Strategy Analysis

What a $16 Billion SaaS Company Can Teach Every Brand About the Future of Search

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August 18, 2026

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Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.