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TCSC isn't a local player. It's a US-registered LLC selling internationally, with stockists across the USA and Australia. The clinical backing and the loyal following were there. The commercial machinery, brand, store and acquisition channels, hadn't caught up with the ambition.
The global supplements market is saturated with brands making bold claims on thin evidence. TCSC's edge was the opposite: genuine clinical backing and real community credibility that reads the same in Sydney or Los Angeles.
Turn community trust into commercial infrastructure. We built the brand, the website, the go-to-market launch and an affiliate ecosystem, so the audience that already believed had something to buy and somewhere to send their friends.
Antimony built the brand system, designed the website, executed the GTM launch campaign and developed an affiliate ecosystem that turned a promising start-up into a credible, community-driven health brand.
The affiliate and ambassador program created a network of credible health advocates driving referral-based sales. This channel outperformed paid media on cost-per-acquisition.
$244K in year-one sales, with revenue growth of 243% in year one, 120% in year two and 211% in year three. 8+ products launched and 25+ stockists across Australia and the USA. The system compounds because every channel reinforces the others.
