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MY PALOMA
Brand strategy, elevated e-commerce design & growth platform for Australia's leading wearable art designer
LET'S EXPLORE
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A SHORT INTRODUCTION
My Paloma is a Melbourne-based wearable art and jewellery label creating personal, enduring pieces with genuine craft and intention. The product was beautiful. The digital experience wasn't keeping pace. Antimony was engaged to rebuild the brand system, transition the platform from Shopify to a Webflow-led experience, and build the content, email and growth infrastructure to support international expansion.
SERVICES PROVIDED

WEBSITE & PRODUCT LANDING PAGE DESIGN


SOCIAL MEDIA ADVERTISING


MARKETING & COMMUNICATIONS STRATEGY


ADVERTISING CONTENT DESIGN


LEAD & SALES FUNNEL DESIGN & MANAGEMENT


COPPER CRM SETUP & EMAIL AUTOMATION

CREDIT

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

CREDIT

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

CREDIT

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

CREDIT

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

CREDIT

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

THE CHALLENGE

Elevating a Craft-Led Brand for International Growth

‍

THE CONTEXT

My Paloma had built a loyal following through markets, stockists and social, but the existing Shopify storefront didn't reflect the quality of the product. Platform sprawl across Shopify, Webflow, Smootify and Klaviyo made it difficult to maintain a coherent experience, track performance or manage made-to-order logic cleanly.

‍

MARKET ANALYSIS

The contemporary jewellery and wearable art category rewards brands that lead with story, craft and visual identity. My Paloma's audience is design-conscious, ethically minded and increasingly international. The digital experience needed to match the intention behind every piece.

‍

OUR MOVE

A Flagship Digital Experience Built for Craft, Collections and Conversion

Wiroa Station

This private 88-hectare playground stretches over the tranquil Te Puna Inlet

SEE WIROA CASE STUDY

MATAKA LOT 14

This private 88-hectare playground stretches over the tranquil Te Puna Inlet

SEE MATAKA LOT 24  CASE STUDY

WORDS FROM ANTIMONY
My Paloma is a brand where the product carries real meaning. Our job was to build a digital experience that honours that craft while actually converting. The new platform unifies design, content and commerce into one system that works as hard as the pieces themselves.
Sam Hill, Founder & Strategy Director of Antimony

A beautiful product deserves a flagship experience. We built one.

‍

OUR MOVE

Antimony delivered brand and channel audits, a complete brand design system, a Webflow-led website with Shopify as the commerce engine, CMS implementation, product uploads, content strategy and a first-month content calendar, Klaviyo setup including made-to-order flows, and lookbook and linesheet updates for wholesale and press.

‍

PLATFORM ARCHITECTURE

The transition from a standalone Shopify storefront to a Webflow-fronted, Shopify-powered experience gave My Paloma the design flexibility and brand storytelling capability the product demanded. Smootify integration kept product and collection syncing seamless behind the scenes.

‍

CAMPAIGN READY

Core site copy, lookbook updates and Klaviyo flows mean new collections can now be launched with a coordinated web, email and content approach. The infrastructure supports bigger releases, wholesale conversations and ongoing international growth.

WORDS FROM MY PALOMA
Antimony understood what My Paloma needed before I could fully articulate it. They took a brand I'd built through markets and word of mouth and gave it a digital home that finally matches the care I put into every piece. The new site, the email flows, the way the brand shows up now, it all feels intentional. I can confidently share it with stockists, press and customers anywhere in the world.
Founder, My Paloma
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Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Branding, Strategy

Rebrand & Product Design

Antimony Footer Discoball Image

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Elly Sofoclí

Sada Men

TYPE

Web Design & Development

Web Design & Strategy

Antimony Footer Discoball Image

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.