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Cold outreach has a reputation problem: spammy, templated, easy to ignore. Ken AI does the opposite, qualifying and personalising so prospects only get messages they actually want. The brand had to carry that promise the moment someone landed.
Ken AI sells to B2B teams worldwide, not a single region. The positioning had to read as global from day one, as credible to a founder in New York or London as in Sydney, in a category crowded with identical AI logos and over-claims.
We built Ken from first principles across three phases: strategy and naming, a full design system with a custom character and icon library, then a website, content and a global go-to-market plan. Character and clarity over category cliche.
Antimony delivered brand strategy and positioning, a brand identity and design system, a custom icon and character library, website design and development, content and copywriting, a tone-of-voice and messaging framework, and a global go-to-market and channel setup.
Ken AI runs personalised cold outreach end to end: building funnels, sourcing and qualifying leads, and sending emails and DMs at scale that read like a human wrote them. The brand makes that credible to a global B2B audience before the first message even lands.
We took Ken from zero to market-ready in under 12 weeks, designing 24 custom character assets for the system. Investor deck engagement tripled post-rebrand, the website drew 4,200+ sessions in the first 90 days, qualified inbound rose 38%, and the primary site converted at 3.2%.
