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WEBSITE & PRODUCT LANDING PAGE DESIGN
SOCIAL MEDIA ADVERTISING
MARKETING & COMMUNICATIONS STRATEGY
ADVERTISING CONTENT DESIGN
LEAD & SALES FUNNEL DESIGN & MANAGEMENT
COPPER CRM SETUP & EMAIL AUTOMATION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
Medicinal cannabis in Australia existed in a regulatory grey zone. Misinformation was everywhere, stigma was the default, and patients had nowhere credible to turn. Honahlee needed to be the trusted source before it could be a commercial platform. Education had to lead.
The Australian medicinal cannabis market was nascent but growing rapidly. Patient access schemes were expanding and public sentiment was shifting. Honahlee needed a platform architecture that could scale with the regulatory landscape while maintaining editorial credibility.
Antimony delivered audience journey mapping, business and ideation workshops, content design, custom illustration, website design, full custom development, and training and support. Every decision was made to build a platform that felt authoritative yet accessible.
The platform featured expert contributors, health professional profiles, strain databases and educational resources. Antimony designed the information architecture to guide users from curiosity to informed decision-making across a complex and sensitive topic.
Within 12 months, Honahlee grew to 6,500+ community members and 102,000 website visitors. The platform expanded to launch Catalyst, an alternative medicines and script database, proving the model could scale beyond its initial scope into adjacent health verticals.
