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CJ had proven demand and a devoted following, but the brand lived entirely on trust and word of mouth. No website, no onboarding, no CRM, no infrastructure. Every sale was manual, and nothing was built to grow.
Functional wellness is loud, fast and crowded, and most brands chase trend over ritual. Full Moon Reset had the opposite problem: a genuine practice with real loyalty, held back by the absence of brand and systems.
We built the brand from scratch and the machine behind it. Identity, packaging across the full range, a website, content and the community and CRM systems to turn a personal practice into a wellness brand that scales without losing the ritual.
Antimony built a brand identity and design system, packaging design and production across the full product range, a brand tone of voice and messaging framework, a content strategy and editorial direction, community channel setup and platform integration, and the website design and copywriting.
Starting with no brand and no infrastructure, we created the identity, packaging and voice that gave Full Moon Reset a presence as considered as the ritual itself.
Website, CRM, community channels and an event marketing framework replaced manual distribution, turning loyal followers into a repeatable, compounding commercial engine.
In the first quarter post-launch the brand drove 4,600+ website sessions and sold 180+ product units within 90 days. An email database of 1,400+ subscribers was built from zero, referral sales reached 34% of total revenue, repeat purchase hit 68% within six months, and website product pages converted at 4.8%.
