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BARFOOT & THOMPSON

Full-funnel digital lead generation, CRM and content strategy for remote, premium coastal listings across New Zealand.
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A SHORT INTRODUCTION
Barfoot & Thompson is New Zealand's largest privately owned agency, family-run for a hundred years. They brought us in to sell their most remote, premium coastal listings the way the best brands sell anything: online, at scale, to exactly the right people. The job was to turn high-end video and photography into a journey that found serious buyers and warmed them up long before they stood on the land. So we built the system to do it, and built it to repeat.
Barfoot & Thompson is New Zealand's largest privately owned agency, family-run for a hundred years. They brought us in to sell their most remote, premium coastal listings the way the best brands sell anything: online, at scale, to exactly the right people.The job was to turn high-end video and photography into a journey that found serious buyers and warmed them up long before they stood on the land. So we built the system to do it, and built it to repeat.
THE CHALLENGE

Turning remote coastal land into qualified buyer intent, on repeat

‍

THE CONTEXT

Remote coastal land is a hard sell online. The buyers are few, often offshore, and will not visit on a whim. A century-old agency needed a modern engine that could find and qualify them at distance, then hand agents a list worth calling, on every listing.

‍

OUR MOVE

We built a full-funnel system designed to repeat. Dedicated landing pages per listing, Meta campaigns built for high-intent buyers, content strategy and creative across the funnel, constant A/B testing, and lead capture wired straight into CRM for automated nurture.

Wiroa Station

This private 88-hectare playground stretches over the tranquil Te Puna Inlet

SEE WIROA CASE STUDY

MATAKA LOT 14

This private 88-hectare playground stretches over the tranquil Te Puna Inlet

SEE MATAKA LOT 24  CASE STUDY

WORDS FROM ANTIMONY
Barfoot & Thompson didn't need a campaign. They needed an engine. A hundred-year-old agency listing remote coastal land faces the same problem on every property: a tiny, often offshore buyer pool that won't view on a whim, and a sales team that can't afford to chase time-wasters. A one-off campaign solves that once. We wanted to solve it permanently. So we built a system that could be pointed at any listing and perform. Dedicated landing pages, a content and creative strategy that worked across the funnel, Meta campaigns tuned to high-intent buyers, relentless A/B testing, and lead capture wired straight into CRM with automated nurture behind it. The win was never the result on one property. It was that the same machine could deliver it again on the next, and the next, without rebuilding it each time.
Sam Hill, Managing Director of Antimony
Barfoot & Thompson's coastal sales lead, pictured outdoors

$38M sold inside twelve months, from a pipeline built to run on every listing that follows.

‍

THE OUTCOME

The programme generated 2,604 qualified leads at $25.46 each and booked 143 private viewings, reaching 3.29M buyers across the campaign. Inside twelve months it delivered $38M in property sold, and handed Barfoot & Thompson a model they could run on every premium listing to come.

WORDS FROM BARFOOT & THOMPSON
Sam and his team didn't just run campaigns; they crafted a tailored lead gen ecosystem that resonated with our buyers. The results were phenomenal.
David Maxwell, Regional Coastal Sales Manager, Barfoot & Thompson
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SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
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MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Branding, Strategy

Rebrand & Product Design

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Now Hiring:
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CX Designer
Marketing
Manager
Internship
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HOME
WORK
STUDIO
INSIGHTS
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CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Elly Sofoclí

Sada Men

TYPE

Web Design & Development

Web Design & Strategy

Antimony Footer Discoball Image

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.

Join us

Got it. We read everything, and we reply to the ones we can help.
That didn't send. Try again, or email hello@antimonystudio.com.
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
INSIGHTS
ARCHIVE
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.

Join us

Got it. We read everything, and we reply to the ones we can help.
That didn't send. Try again, or email hello@antimonystudio.com.
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
INSIGHTS
ARCHIVE
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.