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5TH ELEMENT WELLNESS
Brand strategy, digital marketing, product design & leadership coaching for Australia's most awarded wellness brand
LET'S EXPLORE
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A SHORT INTRODUCTION
5th Element Wellness has been Antimony's longest-standing client since 2018. The relationship has earned that title. From a full business restructure and custom app build to a COVID-era eCommerce pivot that hit six-figure revenue within its first year, what we've built together goes well beyond a typical agency brief. This is what a long-term strategic partnership actually looks like.
Barfoot & Thompson is New Zealand's largest privately owned agency, family-run for a hundred years. They brought us in to sell their most remote, premium coastal listings the way the best brands sell anything: online, at scale, to exactly the right people.The job was to turn high-end video and photography into a journey that found serious buyers and warmed them up long before they stood on the land. So we built the system to do it, and built it to repeat.
THE CHALLENGE

Rebuilding the foundations before scaling

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THE CONTEXT

Antimony's partnership with 5th Element began in 2018 with a full 360 review. The business needed a five-year strategic roadmap, a restructured leadership team and a new Marketing Manager role built into the operation. The foundations had to be right before the brand could scale.

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THE MARKET

The Australian wellness industry was shifting fast, with people wanting integrated experiences over siloed services. 5th Element had to move from a single-site fitness operation to a holistic wellness ecosystem across physical, digital and product.

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OUR MOVE

We ran it as a long-term strategic partnership, not a project. Brand and communications strategy, a custom app, an eCommerce build, digital marketing and channel growth, launch strategy, creative direction, and leadership coaching for the team as their roles grew.

Wiroa Station

This private 88-hectare playground stretches over the tranquil Te Puna Inlet

SEE WIROA CASE STUDY

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This private 88-hectare playground stretches over the tranquil Te Puna Inlet

SEE MATAKA LOT 24  CASE STUDY

WORDS FROM ANTIMONY
Seven years with one client teaches you something a single project never will: the work compounds. We didn't just rebrand 5th Element. We helped restructure the business, build the app, launch the eCommerce arm, and coach the leadership team through every new role the growth created. Most agency relationships don't survive that much change. This one did, because we treated their business like our own. When you stay long enough to see the strategy actually play out, you stop guessing and start building on what works. That's the difference between a vendor and a partner.
Sam Hill, Managing Director of Antimony

Adapting to change. Leading through action.

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THE PIVOT

When COVID-19 forced the physical site to close, 5th Element pivoted to eCommerce. We applied digital strategy and channel marketing to build an online store around curated health supplements. It hit 30% month-on-month growth in its first year and passed $1M in revenue within five years.

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SUPPORTING THE DIRECTION

Our guidance extended to leadership coaching, helping the team step into new roles, and supporting the founder as he built a personal brand that amplified his influence across the wellness sector.

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THE PROOF

Seven years as strategic partners. A full 360 business restructure in the first twelve months, three new revenue streams, and 10,000+ customers added to the database in 24 months. Consistent top ratings across Google (4.8), Facebook (4.8) and Mindbody (4.9) made 5th Element one of Australia's most awarded wellness businesses.

WORDS FROM 5TH ELEMENT WELLNESS
"Sam is a deeply effective strategic professional in understanding brands and their business opportunities. A real eye for the big picture and the process to achieve it. His team at Antimony always communicate thoroughly, at a level everyone gets, leaving no stone unturned on the path for progress and success."
Matt Woo, 5th Element Founder & Managing Director
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SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Branding, Strategy

Rebrand & Product Design

Antimony Footer Discoball Image

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Elly Sofoclí

Sada Men

TYPE

Web Design & Development

Web Design & Strategy

Antimony Footer Discoball Image

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.