Antimony Studio (LIVE)

Antimony

Empowering global brands with digital transformation, strategy & design

A SHORT INTRODUCTION

With over 20 years experience in the health and fitness industry, founders James and Ben aim to be the leading voice for holistic health in NZ. They are combining holistic health practitioners with ultra modern movement studios, classes and equipment. ReDefined commissioned Antimony to create a brand narrative that formed the strategic direction and communication strategies of their unique offering.

The road to a fully integrated strategy

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UNDERSTANDING THE MARKET

PLACE MAKING AND WAY FINDING

Digital Catalyst: Fostering a Connected Cannabis Community

OUR MOVE

Antimony's strategy was centered around building a mobile-first content platform, serving as the nucleus for education and engagement. The website was designed to be the 'central point of truth', disseminating diverse formats of content from infographics to podcasts, all crafted to foster meaningful discussion and offer a broad perspective on key cannabis issues in Australia.

CREATIVE WORKS

The Honahlee platform was meticulously crafted with a user-centric approach, ensuring ease of navigation and engagement. The emphasis on mobile-first content, coupled with diverse media formats, ensured that Honahlee's message reached its audience effectively, making complex cannabis information accessible and engaging

CREATIVE WORKS

WORDS FROM REDEFINED

“I want to take this opportunity to share our sincere love and respect for the work Sam and Antimony did bringing our brand to life. Before Antimony we had nothing. Now we have a great brand, a unique story, a go-to-market strategy and a robust business plan that's helped us secure the investment we needed to launch and grow our dream"

Jimmy August, ReDefined Co-founder

No items found.

WORDS FROM ANTIMONY

We are living in an era where digitalisation has changed our methods of communication. We are facing a digital society in which content and media evolve every day, creating new ways to consume information. There is an infinite number of ways in which to communicate a single message. Audiences and platforms have continued to multiply and each requires a specific approach.

Sam Hill, Founder & Strategy Director of Antimony

Back to all work

Services Provided

BRAND FOUNDATION STRATEGY

BUSINESS PLAN DEVELOPMENT

CONTENT STRATEGY

GO-TO-MARKET STRATEGY

BRAND IDENTITY & DESIGN SYSTEM

ART DIRECTION

PLACEMAKING & WAY-FINDING

Credits

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

Antimony

Empowering global brands with digital transformation, strategy & design

EMAIL US

A SHORT INTRODUCTION

The road to a fully integrated strategy

UNDERSTANDING THE MARKET

PLACE MAKING AND WAY FINDING

The road to a fully integrated strategy

UNDERSTANDING THE MARKET

PLACE MAKING AND WAY FINDING

WORDS FROM REDEFINED

“I want to take this opportunity to share our sincere love and respect for the work Sam and Antimony did bringing our brand to life. Before Antimony we had nothing. Now we have a great brand, a unique story, a go-to-market strategy and a robust business plan that's helped us secure the investment we needed to launch and grow our dream"

Jimmy August, ReDefined Co-founder

No items found.

WORDS FROM ANTIMONY

We are living in an era where digitalisation has changed our methods of communication. We are facing a digital society in which content and media evolve every day, creating new ways to consume information. There is an infinite number of ways in which to communicate a single message. Audiences and platforms have continued to multiply and each requires a specific approach.

Sam Hill, Founder & Strategy Director of Antimony

Back to all work

Services Provided

BRAND FOUNDATION STRATEGY

BUSINESS PLAN DEVELOPMENT

CONTENT STRATEGY

GO-TO-MARKET STRATEGY

BRAND IDENTITY & DESIGN SYSTEM

ART DIRECTION

PLACEMAKING & WAY-FINDING

Credits

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

Antimony

Empowering global brands with digital transformation, strategy & design

EMAIL US

A SHORT INTRODUCTION

The road to a fully integrated strategy

UNDERSTANDING THE MARKET

PLACE MAKING AND WAY FINDING

No items found.

The road to a fully integrated strategy

UNDERSTANDING THE MARKET

PLACE MAKING AND WAY FINDING

WORDS FROM REDEFINED

“I want to take this opportunity to share our sincere love and respect for the work Sam and Antimony did bringing our brand to life. Before Antimony we had nothing. Now we have a great brand, a unique story, a go-to-market strategy and a robust business plan that's helped us secure the investment we needed to launch and grow our dream"

Jimmy August, ReDefined Co-founder

No items found.

WORDS FROM ANTIMONY

We are living in an era where digitalisation has changed our methods of communication. We are facing a digital society in which content and media evolve every day, creating new ways to consume information. There is an infinite number of ways in which to communicate a single message. Audiences and platforms have continued to multiply and each requires a specific approach.

Sam Hill, Founder & Strategy Director of Antimony

Back to all work

Services Provided

BRAND FOUNDATION STRATEGY

BUSINESS PLAN DEVELOPMENT

CONTENT STRATEGY

GO-TO-MARKET STRATEGY

BRAND IDENTITY & DESIGN SYSTEM

ART DIRECTION

PLACEMAKING & WAY-FINDING

Credits

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

PROJECT

TYPE

Heading

Antimony

Empowering global brands with digital transformation, strategy & design

EMAIL US

A SHORT INTRODUCTION

The road to a fully integrated strategy

UNDERSTANDING THE MARKET

PLACE MAKING AND WAY FINDING

No items found.

The road to a fully integrated strategy

UNDERSTANDING THE MARKET

PLACE MAKING AND WAY FINDING

WORDS FROM REDEFINED

“I want to take this opportunity to share our sincere love and respect for the work Sam and Antimony did bringing our brand to life. Before Antimony we had nothing. Now we have a great brand, a unique story, a go-to-market strategy and a robust business plan that's helped us secure the investment we needed to launch and grow our dream"

Jimmy August, ReDefined Co-founder

No items found.

WORDS FROM ANTIMONY

We are living in an era where digitalisation has changed our methods of communication. We are facing a digital society in which content and media evolve every day, creating new ways to consume information. There is an infinite number of ways in which to communicate a single message. Audiences and platforms have continued to multiply and each requires a specific approach.

Sam Hill, Founder & Strategy Director of Antimony

Back to all work

Services Provided

BRAND FOUNDATION STRATEGY

BUSINESS PLAN DEVELOPMENT

CONTENT STRATEGY

GO-TO-MARKET STRATEGY

BRAND IDENTITY & DESIGN SYSTEM

ART DIRECTION

PLACEMAKING & WAY-FINDING

Credits

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

Antimony

Empowering global brands with digital transformation, strategy & design

EMAIL US

A SHORT INTRODUCTION

The road to a fully integrated strategy

UNDERSTANDING THE MARKET

PLACE MAKING AND WAY FINDING

The road to a fully integrated strategy

UNDERSTANDING THE MARKET

PLACE MAKING AND WAY FINDING

WORDS FROM REDEFINED

“I want to take this opportunity to share our sincere love and respect for the work Sam and Antimony did bringing our brand to life. Before Antimony we had nothing. Now we have a great brand, a unique story, a go-to-market strategy and a robust business plan that's helped us secure the investment we needed to launch and grow our dream"

Jimmy August, ReDefined Co-founder

No items found.

WORDS FROM ANTIMONY

We are living in an era where digitalisation has changed our methods of communication. We are facing a digital society in which content and media evolve every day, creating new ways to consume information. There is an infinite number of ways in which to communicate a single message. Audiences and platforms have continued to multiply and each requires a specific approach.

Sam Hill, Founder & Strategy Director of Antimony

Back to all work

Services Provided

BRAND FOUNDATION STRATEGY

BUSINESS PLAN DEVELOPMENT

CONTENT STRATEGY

GO-TO-MARKET STRATEGY

BRAND IDENTITY & DESIGN SYSTEM

ART DIRECTION

PLACEMAKING & WAY-FINDING

Credits

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

Antimony

Empowering global brands with digital transformation, strategy & design

EMAIL US

A SHORT INTRODUCTION

Heading

UNDERSTANDING THE MARKET

PLACE MAKING AND WAY FINDING

The road to a fully integrated strategy

UNDERSTANDING THE MARKET

PLACE MAKING AND WAY FINDING

WORDS FROM REDEFINED

“I want to take this opportunity to share our sincere love and respect for the work Sam and Antimony did bringing our brand to life. Before Antimony we had nothing. Now we have a great brand, a unique story, a go-to-market strategy and a robust business plan that's helped us secure the investment we needed to launch and grow our dream"

Jimmy August, ReDefined Co-founder

No items found.

WORDS FROM ANTIMONY

We are living in an era where digitalisation has changed our methods of communication. We are facing a digital society in which content and media evolve every day, creating new ways to consume information. There is an infinite number of ways in which to communicate a single message. Audiences and platforms have continued to multiply and each requires a specific approach.

Sam Hill, Founder & Strategy Director of Antimony

Back to all work

Services Provided

BRAND FOUNDATION STRATEGY

BUSINESS PLAN DEVELOPMENT

CONTENT STRATEGY

GO-TO-MARKET STRATEGY

BRAND IDENTITY & DESIGN SYSTEM

ART DIRECTION

PLACEMAKING & WAY-FINDING

Credits

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

Antimony

Empowering global brands with digital transformation, strategy & design

The road to a fully integrated strategy

UNDERSTANDING THE MARKET

PLACE MAKING AND WAY FINDING

Digital Catalyst: Fostering a Connected Cannabis Community

OUR MOVE

CREATIVE WORKS

CREATIVE WORKS

WORDS FROM REDEFINED

Jimmy August, ReDefined Co-founder

WORDS FROM ANTIMONY

Sam Hill, Founder & Strategy Director of Antimony

Services Provided

BRAND FOUNDATION STRATEGY

BUSINESS PLAN DEVELOPMENT

CONTENT STRATEGY

GO-TO-MARKET STRATEGY

BRAND IDENTITY & DESIGN SYSTEM

ART DIRECTION

PLACEMAKING & WAY-FINDING

Credits

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

MORE WORK IN

(category)

PROJECT

TYPE

Heading

Heading

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Heading

Antimony

Empowering global brands with digital transformation, strategy & design

The road to a fully integrated strategy

UNDERSTANDING THE MARKET

PLACE MAKING AND WAY FINDING

The road to a fully integrated strategy

UNDERSTANDING THE MARKET

PLACE MAKING AND WAY FINDING

WORDS FROM REDEFINED

Jimmy August, ReDefined Co-founder

WORDS FROM ANTIMONY

Sam Hill, Founder & Strategy Director of Antimony

Services Provided

BRAND FOUNDATION STRATEGY

BUSINESS PLAN DEVELOPMENT

CONTENT STRATEGY

GO-TO-MARKET STRATEGY

BRAND IDENTITY & DESIGN SYSTEM

ART DIRECTION

PLACEMAKING & WAY-FINDING

Credits

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

MORE WORK IN

(category)

PROJECT

TYPE

Heading

Heading

Heading

Heading

Antimony

Empowering global brands with digital transformation, strategy & design

The road to a fully integrated strategy

UNDERSTANDING THE MARKET

PLACE MAKING AND WAY FINDING

The road to a fully integrated strategy

UNDERSTANDING THE MARKET

PLACE MAKING AND WAY FINDING

WORDS FROM REDEFINED

Jimmy August, ReDefined Co-founder

WORDS FROM ANTIMONY

Sam Hill, Founder & Strategy Director of Antimony

Services Provided