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WAIROA STATION
A working Bay of Islands station, marketed on the life it offers through Antimony's full-funnel campaign system.
LET'S EXPLORE
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A SHORT INTRODUCTION
Wairoa Station sits in the subtropical Bay of Islands. Productive farmland, sparkling seascapes, pohutukawa-flanked bays and bush-filled valleys. A working station, not a house with a view. The buyer for a place like this isn't shopping floorplans. They're buying a way of life. So we marketed the life, ran it through the Barfoot & Thompson engine, and put it in front of people who could actually picture themselves living it.
Barfoot & Thompson is New Zealand's largest privately owned agency, family-run for a hundred years. They brought us in to sell their most remote, premium coastal listings the way the best brands sell anything: online, at scale, to exactly the right people.The job was to turn high-end video and photography into a journey that found serious buyers and warmed them up long before they stood on the land. So we built the system to do it, and built it to repeat.
THE CHALLENGE

Selling a way of life, not a list of features

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OUR MOVE

A working station is an emotional purchase made by a tiny audience, most of whom meet it first on a screen. We built the landing page around the land and the lifestyle, ran targeted campaigns to high-intent buyers, and dropped every enquiry straight into CRM for the agent to work while it was warm.

Wiroa Station

This private 88-hectare playground stretches over the tranquil Te Puna Inlet

SEE WIROA CASE STUDY

MATAKA LOT 14

This private 88-hectare playground stretches over the tranquil Te Puna Inlet

SEE MATAKA LOT 24  CASE STUDY

WORDS FROM ANTIMONY
A working station is the easiest property in the world to market badly. List the hectares, the sheds and the stock numbers and you have described a business nobody dreams about. The buyer for Wairoa wasn't buying a balance sheet, they were buying mornings on the water and a slower pace of life. So that is what we sold. We built the campaign around the feeling of the place first and the spec second, then leaned on the Barfoot & Thompson engine to do what it does best on a property this specific: reach. When the right buyer might be one in a hundred thousand, getting in front of enough of the right people is the whole game. The system was built to find them and route every genuine enquiry straight to the agent while it was still warm.
Sam Hill, Managing Director of Antimony
Results & Success-Image

A working station, in front of buyers who could see their life in it.

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THE PROOF

Wairoa ran as part of the Barfoot & Thompson programme, the same engine that reached 3.29M buyers and delivered $38M in property sold across twelve months. The reach is what does the heavy lifting for a property this specific: get it in front of enough of the right people and the rare buyer surfaces.

WORDS FROM BARFOOT & THOMPSON
Sam and his team crafted our campaigns into a tailored lead generation ecosystem that resonated with vendors, buyers and agents alike.
Peter Thompson, Managing Director
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SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
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MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Branding, Strategy

Rebrand & Product Design

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We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Elly Sofoclí

Sada Men

TYPE

Web Design & Development

Web Design & Strategy

Antimony Footer Discoball Image

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.