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WEBSITE & PRODUCT LANDING PAGE DESIGN
SOCIAL MEDIA ADVERTISING
MARKETING & COMMUNICATIONS STRATEGY
ADVERTISING CONTENT DESIGN
LEAD & SALES FUNNEL DESIGN & MANAGEMENT
COPPER CRM SETUP & EMAIL AUTOMATION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
Barfoot & Thompson, a prominent name in New Zealand real estate, faced the challenge of marketing Wairoa Station, a unique, high-end property. The task was to not only attract attention in a highly competitive market but also to generate qualified leads. The primary goal was to effectively leverage digital marketing strategies to showcase the property's luxurious features and connect with the right buyer demographic.
Wairoa Station, a stunning property with a blend of luxury and natural beauty, required a marketing approach that would resonate with a specific audience. The target was high-net-worth individuals seeking exclusive, high-value coastal properties. The campaign needed to highlight the property's uniqueness and build a compelling narrative around it using the breathtaking footage supplied from our video production partners Lagoon.
Antimony, produced a comprehensive digital marketing campaign. This involved producing the advertising campaign using visually captivating content, a strategic online advertising push, and the development of a dedicated landing page. The campaign was designed to create a sense of exclusivity and appeal directly to the lifestyles and interests of potential high-end buyers.
The digital marketing efforts for Wairoa Station yielded impressive results. The campaign effectively reached a vast audience, generating a significant number of high-quality leads. The strategic use of video content, combined with targeted social media advertising and a well-crafted landing page, led to numerous property viewings and substantial interest from potential buyers, resulting in the sale of the property for an undisclosed fee.
