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Wellington Street Delicatessen had the food and the regulars, but the brand was inconsistent across signage, packaging, social and delivery, so the experience on screen and on the shelf never matched the experience in the room.
Neighbourhood hospitality now lives across walk-ins, social feeds and delivery apps at once. A deli that looks different in each place leaks trust and orders. Consistency across every touchpoint is the difference between a local favourite and a scalable brand.
We delivered a full rebrand: a new identity and design system, in-store placemaking, packaging, Uber Eats channel design and photography direction, so every touchpoint tells one coherent story.
Antimony delivered naming, rebrand and a visual identity system, a design system and brand guidelines, placemaking and in-store branding, content strategy and social media channel design, packaging design and production, and photography and art direction.
From the shopfront to the packaging to the Uber Eats listing, every customer touchpoint was rebuilt to tell the same story, so the brand finally matches the experience of being there.
Revenue rose 28% since relaunch and Uber Eats order volume rose 48%, with delivery-platform ratings averaging 4.6 out of 5 post-redesign. Catering enquiries rose 40%, social following grew 2,800+ in the first six months, and 200+ photography assets were delivered across web, social and print.
