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WEBSITE & PRODUCT LANDING PAGE DESIGN
SOCIAL MEDIA ADVERTISING
MARKETING & COMMUNICATIONS STRATEGY
ADVERTISING CONTENT DESIGN
LEAD & SALES FUNNEL DESIGN & MANAGEMENT
COPPER CRM SETUP & EMAIL AUTOMATION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
Complete brand overhaul to compete in a crowded omni-channel supplement market.
Six channels fully rebranded and activated with consistent visual identity and messaging.
Ongoing content strategy driving organic social reach growth of 4.2x.
Klaviyo email infrastructure delivering 40%+ increase in open rates.
Ambassador program driving authentic advocacy and retail partnership growth.
Campaign-ready creative assets across digital, retail and packaging touchpoints.
Antimony built a graphic system that could be flexible and adapt across the various touch points of the brand. First, a logo was developed based off of the visual research into mountains, the teepee and the Marae (Maori meeting place).
It was important that the symbol be a recognisable enough shape for ReDefined and their community to use while also conveying a sense of movement and transformation. Creating a family of supporting secondary shapes with the triangle representing sense of place and wellbeing and the circle representing community and health.
Our primary aim for the creative direction was to create a layered, yet accessible brand narrative across multiple client journey touch points. The narrative has the ability to expand and contract when required, connecting the dots and weaving aspects of the brand, the holistic services, and sacred space for members and the community to interact and commune with.
To translate the design into functional collateral and packaging, we returned to the essential elements of the symbolism and language that was created. We focused on the raw elements of the brand and selected brand colours, matched with collateral that adds value to the business. Starting from the formal and organic shape of the brand symbol, we launched a process of transition from the literal to the abstract. Experiential value was the code at every level.
