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Welltech Nutrition had an established product range but the brand identity didn't reflect the quality of the formulations. In a supplement market flooded with noise, the brand needed a visual and strategic overhaul to compete at the premium end.
The Australian sports nutrition market keeps fragmenting, with consumers drawn to brands that pair science-backed formulations with a premium experience. Welltech's opportunity was to own that intersection.
A rebrand that turned formulation quality into brand authority. We rebuilt the identity, the packaging system and the digital presence so the brand finally matched what was inside the tub.
Antimony delivered a complete rebrand and product design overhaul, repositioning Welltech from a generic supplement label into a premium performance and lifestyle brand. Packaging, identity and digital presence were rebuilt from the ground up.
The product design system was engineered for shelf impact and brand recognition. Each SKU tells a coherent story within the range while standing on its own in a competitive retail environment.
The repositioning targeted the growing intersection of sports performance and lifestyle wellness. Welltech now competes on formulation integrity and brand, not price and volume.
Six channels fully rebranded and activated, 3x growth in inbound retail partnership enquiries and a 40%+ lift in email open rates. Paid social returned 3.8x within six months, customer acquisition cost fell 22%, and organic social reach grew 4.2x.
