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WEBSITE & PRODUCT LANDING PAGE DESIGN
SOCIAL MEDIA ADVERTISING
MARKETING & COMMUNICATIONS STRATEGY
ADVERTISING CONTENT DESIGN
LEAD & SALES FUNNEL DESIGN & MANAGEMENT
COPPER CRM SETUP & EMAIL AUTOMATION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
Luxury fashion collaborations live or die on cultural relevance. The Onitsuka Tiger x Patou partnership combined Japanese precision with Parisian exuberance, but the campaign needed to resonate locally in markets as different as Tokyo, Paris and Sydney. One message, three interpretations.
Global luxury spending continues to shift toward experiential moments and creator-led storytelling. The audience for this collaboration skewed young, digitally native and resistant to traditional advertising. Antimony designed a campaign architecture that prioritised earned attention over bought reach.
Antimony built a multi-layered campaign spanning influencer activations, editorial content, fashion show production and pop-up retail. 123 creators globally generated over 3.25 million TikTok engagements. Long-form editorial content drove 25,920 article reads across targeted publications.
The influencer strategy prioritised cultural credibility over follower count. Each market received a locally adapted creator brief aligned to the global campaign narrative. The result: 2.44 million people reached worldwide and 1.86 million video plays across all formats and platforms.
Beyond awareness, the campaign delivered direct commercial value. Fashion show attendance, pop-up foot traffic and retail partner sell-through all exceeded targets. The model Antimony built is now a repeatable framework for future cross-brand collaborations across the Onitsuka Tiger portfolio.
