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WEBSITE & PRODUCT LANDING PAGE DESIGN
SOCIAL MEDIA ADVERTISING
MARKETING & COMMUNICATIONS STRATEGY
ADVERTISING CONTENT DESIGN
LEAD & SALES FUNNEL DESIGN & MANAGEMENT
COPPER CRM SETUP & EMAIL AUTOMATION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
The task at hand for Barfoot & Thompson, a leader in New Zealand's real estate industry, was to effectively market Mataka Lot 14, an exclusive coastal property. The challenge lay in capturing the essence of this unique property and conveying it to a niche market of affluent buyers, making it stand out in a saturated high-end real estate landscape during a challenging time for coastal property in New Zealand.
Mataka Lot 14, set against a backdrop of stunning natural beauty and luxury, required a marketing strategy that would not only highlight its exclusivity but also engage potential buyers on an emotional level. The campaign needed to tell a compelling story about the property, emphasising its unique features and the lifestyle it offers.
Antimony took on this challenge by launching an integrated digital marketing campaign. This involved developing a visually rich and immersive online experience, leveraging social media channels for targeted advertising, and creating a bespoke landing page designed to captivate and inform potential buyers. The focus was on creating a narrative that would resonate with the aspirations and desires of the target audience.
The marketing efforts for Mataka Lot 14 led to remarkable outcomes. The campaign effectively reached the targeted demographic, generating a substantial number of leads from interested buyers. Through a strategic blend of storytelling, digital marketing expertise, and a deep understanding of the high-end property market, the campaign successfully positioned Mataka Lot 14 as a desirable investment.
