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TAIHARURU COVE
Property website, cinematic campaign and full-funnel lead generation for a trophy coastal estate at Whangarei Heads.
LET'S EXPLORE
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A SHORT INTRODUCTION
Taiharuru Cove is a secluded estate on the Whangarei Heads. Three buildings set above a private, pohutukawa-shaded beach, with panoramic views to Elephant Island and the Kauri Mountain reserve at its back. Future Isles brought us in to find its buyer. The catch: that buyer could be anywhere in the world, and would likely commit before ever standing on the sand. So we built a campaign to close the distance.
Barfoot & Thompson is New Zealand's largest privately owned agency, family-run for a hundred years. They brought us in to sell their most remote, premium coastal listings the way the best brands sell anything: online, at scale, to exactly the right people.The job was to turn high-end video and photography into a journey that found serious buyers and warmed them up long before they stood on the land. So we built the system to do it, and built it to repeat.
THE CHALLENGE

Selling a remote coastline to buyers who would never stand on it first

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THE CONTEXT

Taiharuru sits at the remote end of an already rarefied market. The right buyer was high-net-worth and almost certainly offshore, forming an emotional decision from a screen long before any site visit. The campaign had to make distance irrelevant.

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OUR MOVE

We built a dedicated property website and a full-funnel Meta campaign across five markets. Cinematic video carried the top of the funnel. Tightly segmented retargeting and a low-friction enquiry flow turned attention into qualified leads, piped straight into CRM for follow-up inside the hour.

Wiroa Station

This private 88-hectare playground stretches over the tranquil Te Puna Inlet

SEE WIROA CASE STUDY

MATAKA LOT 14

This private 88-hectare playground stretches over the tranquil Te Puna Inlet

SEE MATAKA LOT 24  CASE STUDY

WORDS FROM ANTIMONY
The hard truth about Taiharuru was that almost no buyer would ever drive to Whangarei Heads to see it before deciding. That call was going to be made on a screen, probably from another country, probably late at night. So we stopped treating the website as a brochure and built it as the inspection itself. Everything flowed from there. Cinematic video to put someone on that beach without the flight, a property site engineered to hold attention rather than just list features, and a full-funnel campaign across five markets to find the few people who could act. Then the unglamorous part that actually closes deals: tight retargeting, a frictionless enquiry flow, and CRM follow-up inside the hour. On a property like this, a lead left cold overnight is a lead you have lost.
Sam Hill, Managing Director of Antimony

209 qualified buyers for a property most would only ever see on a screen.

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PERFORMANCE

Over three months the campaign generated 209 qualified leads at $16.20 each, from 1,161,216 impressions and 479,874 in audience reach. 236,206 video plays drove top-of-funnel engagement, and a 4.75% landing-page conversion rate turned 6,938 website visits into genuine buyer intent.

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THE OUTCOME

A cost per lead well under luxury-property benchmarks, from a buyer pool spread across five countries. Proof that prestige coastal property sells digitally when creative, targeting and follow-up work as one system.

WORDS FROM FUTURE ISLES
They understood we were selling heritage environments to wealthy buyers, and built campaigns that felt cinematic yet commercial. The calibre of enquiry reflected it.
David Maxwell, Future Isles
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SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Branding, Strategy

Rebrand & Product Design

Antimony Footer Discoball Image

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Elly Sofoclí

Sada Men

TYPE

Web Design & Development

Web Design & Strategy

Antimony Footer Discoball Image

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.