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Alex Klein had built a real reputation through retreat catering, workshops and a deeply personal approach to plant-based, Ayurvedic food across Noosa and beyond. The craft and the following were there. What wasn't was a brand and business model that could scale beyond word of mouth.
Wellness food is crowded with trend-led brands and thin on genuine practice. Rustic Rishi had the opposite: a real, lived practice with loyal followers, held back by the absence of a brand system, website and a model to grow.
Working from an existing brand identity, we designed the brand design system, built the website, coached the business model, and created the content and channel strategy to take Rustic Rishi from retreat kitchens to e-cookbooks, events, products and a national audience.
Antimony delivered the brand design system and guidelines, website design and development, collateral design and print production, content strategy and editorial direction, channel design and social media setup, and a go-to-market strategy and launch plan.
We gave a personal practice the design system, website and business model to scale, turning retreats, workshops and word of mouth into products, bookings and a national audience.
The brand sold 380 e-cookbooks in the first quarter post-launch and generated 42 workshop bookings through website and email in year one. Retreat and catering enquiries rose 85%, average booking value rose 60% after the reposition, repeat bookings from email-nurtured leads ran at 38%, and the brand gained 3,600+ Instagram followers in the first six months.
