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WEBSITE & PRODUCT LANDING PAGE DESIGN
SOCIAL MEDIA ADVERTISING
MARKETING & COMMUNICATIONS STRATEGY
ADVERTISING CONTENT DESIGN
LEAD & SALES FUNNEL DESIGN & MANAGEMENT
COPPER CRM SETUP & EMAIL AUTOMATION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
In 2018, Obie entered the fintech scene without a clear brand identity, direction or go-to-market strategy. The product was promising but the positioning was undefined. Antimony stepped in to bring structure, clarity and strategic foresight.
The Australian fintech landscape was dynamic with shifting investor sentiment. Obie needed to distinguish itself with a compelling value proposition speaking directly to young Australians taking control of their financial futures.
Antimony delivered comprehensive brand development and digital strategy through structured workshops focused on brand and platform development, leading to a robust go-to-market plan. The narrative was crafted to resonate with millennials and Gen Z.
From a distinctive brand identity to an intuitive website and investor collateral, every element reflected Obie's mission of making financial freedom accessible. Antimony's creative direction translated a technical product into an emotionally compelling brand story.
Obie launched its MVP, established a clear market position and developed a solid go-to-market plan. The brand overhaul led to a cohesive identity resonating with the target demographic and setting the stage for future expansion.
