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MATAKA STATION
A bare-land trophy listing at Mataka Station, Bay of Islands, run on Antimony's full-funnel campaign system.
LET'S EXPLORE
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A SHORT INTRODUCTION
Lot 22 at Mataka Station is bare clifftop land above the Bay of Islands, with an architectural concept by Roberts Gray Architects drawn into the hillside and views reaching past the Nine Pin to the Hole in the Rock. The station holds the largest private kiwi population in New Zealand. There was no house to walk through. Selling it meant selling a vision to a buyer who would likely commit from the other side of the world. So we built a campaign to make a render feel like an inevitable place to wake up.
Barfoot & Thompson is New Zealand's largest privately owned agency, family-run for a hundred years. They brought us in to sell their most remote, premium coastal listings the way the best brands sell anything: online, at scale, to exactly the right people.The job was to turn high-end video and photography into a journey that found serious buyers and warmed them up long before they stood on the land. So we built the system to do it, and built it to repeat.
THE CHALLENGE

Selling bare land on vision alone

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OUR MOVE

No house, no walk-through, just a concept and a coastline. We pointed the Barfoot & Thompson engine at it: cinematic creative that made the architectural vision tangible, targeted campaigns across the markets where these buyers actually live, and a clean enquiry path wired straight into CRM.

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Wiroa Station

This private 88-hectare playground stretches over the tranquil Te Puna Inlet

SEE WIROA CASE STUDY

MATAKA LOT 14

This private 88-hectare playground stretches over the tranquil Te Puna Inlet

SEE MATAKA LOT 24  CASE STUDY

WORDS FROM ANTIMONY
Mataka was the purest marketing problem we have had in property. There was no house. No kitchen to shoot, no sunset through a living room, no walk-through to fall in love with. Just bare clifftop land, an architectural concept on paper, and a view. You aren't selling a place to live, you are selling the belief that someone could build the best years of their life there. So the creative had to do something harder than usual: make a render feel inevitable. We built the campaign to carry the architectural vision and the setting as one idea, aimed it at the markets where buyers for this kind of land actually sit, and ran it through a funnel built for lead quality over volume. With bare land, a hundred weak enquiries are worthless and three serious ones change everything. The system was built to find the three.
Sam Hill, Managing Director of Antimony
Results & Success-Image

No house, no fences, just a vision and the buyers who could see it.

‍

THE PROOF

Mataka ran as part of the Barfoot & Thompson programme, the engine that generated 2,604 qualified leads at $25.46 each within a campaign that sold $38M of property. Selling bare land is a lead-quality problem before it is anything else, and lead quality is exactly what the system was built to produce.

WORDS FROM BARFOOT & THOMPSON
Their deep understanding of our market, and their attention to detail, was exceptional from day one.
Peter Thompson, Managing Director
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SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
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MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Branding, Strategy

Rebrand & Product Design

Antimony Footer Discoball Image

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Elly Sofoclí

Sada Men

TYPE

Web Design & Development

Web Design & Strategy

Antimony Footer Discoball Image

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.