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Ceremonial-grade cacao sits between food, wellness and ritual. Ka Ka Wa needed to honour the cultural significance of Pacific cacao while building a brand that could compete on retail shelves and direct-to-consumer. The challenge was commercial credibility without cultural compromise.
Functional food and wellness confectionery is growing fast, driven by demand for genuine provenance and benefit. Ka Ka Wa entered with a differentiated position: Pacific-sourced, ceremonial-grade and built around ritual rather than impulse. We created the commercial framework to support it.
We joined as an early venture partner and built the brand from formulation to shelf. Naming, identity, packaging across the full range, a website and a retail and channel strategy, so a sacred ingredient could become a commercially strong brand.
Antimony delivered brand strategy and positioning, naming refinement, a complete identity system, website design and development, and a packaging system across the full product range. From the OG 70% cacao bar to the 100% ceremonial-grade 1kg format, every SKU was designed to tell the Ka Ka Wa story at shelf.
Beyond brand and digital, we built the retail strategy and wholesale positioning that took Ka Ka Wa from online-only to physical stockists, with channel management and performance marketing to sustain growth past launch.
Revenue grew 120% in year two and 6,500+ community members and customers were acquired across all channels within 24 months. We designed, packaged and brought 10 product SKUs to market and established 15 retail stockist partnerships, with repeat purchase running at 42%.
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