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KA KĀ WĀ
Brand strategy, identity, packaging & retail positioning for a ritual-based cacao confectionery brand
EMAIL US
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A SHORT INTRODUCTION
Ka Ka Wa launched with a clear ambition: redefine chocolate as a functional, ritual-based wellness product. Two years ago, the brand existed only as a concept and a formulation vision led by founder Maro Tini. Antimony joined as an early venture partner, working across strategy, creative, commercial and digital to bring Ka Ka Wa to market.
SERVICES PROVIDED

WEBSITE & PRODUCT LANDING PAGE DESIGN


SOCIAL MEDIA ADVERTISING


MARKETING & COMMUNICATIONS STRATEGY


ADVERTISING CONTENT DESIGN


LEAD & SALES FUNNEL DESIGN & MANAGEMENT


COPPER CRM SETUP & EMAIL AUTOMATION

CREDIT

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

CREDIT

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

CREDIT

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

CREDIT

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

CREDIT

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

THE CHALLENGE

Building a Commercially Viable Brand from a Sacred Ingredient

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THE CONTEXT

Ceremonial-grade cacao occupies a unique position between food, wellness and ritual. Ka Ka Wa needed to honour the cultural significance of Pacific cacao while building a brand that could compete on retail shelves and direct-to-consumer channels. The challenge was commercial credibility without cultural compromise.

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MARKET ANALYSIS

The functional food and wellness confectionery category is growing rapidly, driven by consumers seeking products with genuine provenance and health benefit. Ka Ka Wa entered with a differentiated position: Pacific-sourced, ceremonial-grade, and designed around ritual rather than impulse. Antimony built the commercial framework to support that positioning.

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OUR MOVE

From Formulation to Shelf: A Complete Brand and Go-to-Market Build

Wiroa Station

This private 88-hectare playground stretches over the tranquil Te Puna Inlet

SEE WIROA CASE STUDY

MATAKA LOT 14

This private 88-hectare playground stretches over the tranquil Te Puna Inlet

SEE MATAKA LOT 24  CASE STUDY

WORDS FROM ANTIMONY
Ka Ka Wa is one of our favourite projects because it demanded we think like founders, not just designers. We shaped everything from the naming and identity through to retail strategy and channel management. When a brand grows 200% in a single year, the system is doing its job.
Sam Hill, Founder & Strategy Director of Antimony

We didn't just design a brand. We built the business infrastructure around it.

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OUR MOVE

Antimony delivered brand strategy, naming refinement, a complete identity system, website design and development, and a packaging system across the full product range. From the OG 70% Cacao bar to the 100% Ceremonial Grade 1KG format, every SKU was designed to tell the Ka Ka Wa story at shelf.

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RETAIL & WHOLESALE

Beyond brand and digital, we developed the retail strategy and wholesale positioning that took Ka Ka Wa from online-only to physical stockists. Channel management and performance marketing programmes were built to sustain growth beyond the launch phase.

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COMPOUNDING GROWTH

The numbers tell the story. $100K baseline in 2023. 120% revenue growth in 2024. 200% growth in 2025. Over 6,500 member signups. What started as a concept and a formulation is now a commercially thriving brand with a loyal community and a clear growth trajectory.

WORDS FROM KA KĀ WĀ
"Ka Ka Wa would not be what it is today without Antimony. From the very beginning, they believed in the vision I had. They helped shape everything, from our identity and packaging to our website and retail strategy, always protecting the integrity while building a commercially strong foundation."
Maro Tini, Founder & Chief
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SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
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MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Branding, Strategy

Rebrand & Product Design

Antimony Footer Discoball Image

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Elly Sofoclí

Sada Men

TYPE

Web Design & Development

Web Design & Strategy

Antimony Footer Discoball Image

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.