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ISADORA NIM
Brand strategy, eCommerce design & growth marketing for Melbourne's leading bespoke women's suit tailor
EMAIL US
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A SHORT INTRODUCTION
Isadora Nim is a Melbourne-based bespoke women's suit tailor founded by Peter, a craftsman with generational knowledge in textiles and a decade of experience in men's tailoring. When Peter came to Antimony in 2018, the business was underperforming and he couldn't figure out why. We spent two weeks deep-diving into the brand, reviewing media channels and unpacking the growth strategy. Five years later, the partnership continues.
SERVICES PROVIDED

WEBSITE & PRODUCT LANDING PAGE DESIGN


SOCIAL MEDIA ADVERTISING


MARKETING & COMMUNICATIONS STRATEGY


ADVERTISING CONTENT DESIGN


LEAD & SALES FUNNEL DESIGN & MANAGEMENT


COPPER CRM SETUP & EMAIL AUTOMATION

CREDIT

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

CREDIT

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

CREDIT

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

CREDIT

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

CREDIT

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

THE CHALLENGE

Repositioning a Tailor for the Women Who Were Always Underserved

‍

THE CONTEXT

After 10 years in men's tailoring, Peter founded Isadora Nim to address a massively underserved female audience. Since then, Isadora Nim has created for hundreds of women across Melbourne and Australia. In 2018, Peter reached out to Antimony to help build the foundations for long-term sustainable growth.

‍

MARKET ANALYSIS

The women's bespoke tailoring market sits at the intersection of fashion, empowerment and craftsmanship. Isadora Nim's competitive advantage was generational knowledge in textiles and a genuine commitment to the LGBTQIA+ community. The brand needed infrastructure to match its ambition.

‍

OUR MOVE

Building a Growth Platform for Australia's Most Distinctive Women's Label

Wiroa Station

This private 88-hectare playground stretches over the tranquil Te Puna Inlet

SEE WIROA CASE STUDY

MATAKA LOT 14

This private 88-hectare playground stretches over the tranquil Te Puna Inlet

SEE MATAKA LOT 24  CASE STUDY

WORDS FROM ANTIMONY
Isadora Nim is one of our most personally meaningful partnerships. Peter's craft, his conviction and his willingness to build something that genuinely serves an underrepresented audience made this project matter beyond the metrics. The brand keeps growing because the product is real.
Sam Hill, Founder & Strategy Director of Antimony

The value of a fully integrated partnership

‍

DEFINING THE PARTNERSHIP

Peter's vision was clear from day one. He recognised the unmet demand for high-quality made-to-measure suits for women. Antimony spent two weeks deep-diving into the brand, reviewing media channels and unpacking the growth strategy. Five years on, the partnership continues to compound.

‍

BRAND REPOSITIONING

We identified three components for an ideal partner: talent that reflects passion, a clearly defined strategic challenge with obvious steps to progress, and long-term personality fit. Isadora Nim met all three. The challenge of creating space for women in a historically male-dominated creative profession drove the work.

‍

DIGITAL ECOSYSTEM

Antimony delivered a complete brand and digital ecosystem. From identity and messaging through to website design, content strategy and paid media, every element was engineered to attract, engage and convert the discerning women's fashion audience that Isadora Nim serves.

WORDS FROM ISADORA NIM
When I came to Antimony, the business was underperforming and I couldn't figure out why. Within weeks they had diagnosed the problem and started rebuilding the brand from the ground up. Five years later the partnership is still going. That says everything about the quality of the relationship and the work.
Peter, Founder
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SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Branding, Strategy

Rebrand & Product Design

Antimony Footer Discoball Image

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Elly Sofoclí

Sada Men

TYPE

Web Design & Development

Web Design & Strategy

Antimony Footer Discoball Image

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.