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Isadora Nim earned deep trust in person and at events through affirming, identity-led tailoring. But that reputation wasn't converting into a predictable pipeline. Activations were one-off moments with no system to capture data, nurture leads and turn them into fittings.
Made-to-measure is crowded with heritage names and sameness. Isadora Nim's edge is genuine inclusion: affirming suiting for queer, gender-diverse and non-traditional clients, alongside corporate and bridal. The opportunity was to own that position and build the engine to scale it.
We built the brand system, the go-to-market strategy and the advertising and event engine behind it, so every activation, from Midsumma to Mardi Gras to corporate trunk shows, feeds consultations, fittings and revenue instead of ending when the event does.
Antimony delivered a brand identity and design system, a go-to-market strategy and audience mapping, content strategy and art direction, advertising campaign design and management, channel design and social media setup, and event direction and activation strategy.
We turned major touchpoints, Midsumma, Mardi Gras, corporate trunk shows, into data-capturing, lead-generating activations, with advertising and lifecycle flows that connect every appearance back to booked consultations.
Average order value rose 40% and consultation bookings rose 72%, with 27% of Meta leads converting to booked consultations. Nurture sequences reached a 49% Klaviyo open rate, the email database grew 3,200+ within six months, and content engagement climbed 78% year on year across a five-year partnership.
