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FUTURE ISLES
Brand, creative direction and full-funnel growth for a boutique brokerage selling rare coastal and lifestyle estates across New Zealand and Australia.
EMAIL US
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A SHORT INTRODUCTION
Future Isles lists what most agencies never get near: rare coastal and lifestyle estates across New Zealand and Australia. For three years we were their brand and growth team, not a vendor on retainer. We rebuilt the brand, produced every campaign, ran the advertising, built the pipeline and managed the data behind it. One system, pointed at the few buyers in the world who can move on a multi-million-dollar view.
Barfoot & Thompson is New Zealand's largest privately owned agency, family-run for a hundred years. They brought us in to sell their most remote, premium coastal listings the way the best brands sell anything: online, at scale, to exactly the right people.The job was to turn high-end video and photography into a journey that found serious buyers and warmed them up long before they stood on the land. So we built the system to do it, and built it to repeat.
THE CHALLENGE

One brand, a global buyer pool, and no margin for a generic campaign

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THE CONTEXT

Trophy estates sell to a tiny, mostly offshore audience that forms an emotional decision long before they ever visit. Future Isles needed more than listings marketing. They needed a brand that travelled and a pipeline that proved intent before a single inspection.

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OUR MOVE

We treated brand and performance as one job. Cinematic creative and a sharpened identity set the tone. International lead generation across Australia, Asia and Europe found the buyers. Competitive analysis shaped the positioning, and CRM and database strategy qualified every enquiry, so agents spent their time on people ready to transact.

Wiroa Station

This private 88-hectare playground stretches over the tranquil Te Puna Inlet

SEE WIROA CASE STUDY

MATAKA LOT 14

This private 88-hectare playground stretches over the tranquil Te Puna Inlet

SEE MATAKA LOT 24  CASE STUDY

WORDS FROM ANTIMONY
Most studios would have taken this as a marketing job. We took it as a business one. Future Isles wasn't selling houses, it was selling a feeling of arrival to people who could buy almost anywhere on earth. That meant the brand had to carry weight in five countries and the pipeline had to prove those buyers were real before an agent ever picked up the phone. So we ran the whole stack as one team. Research and competitive analysis to find where these buyers actually look, a sharpened identity and cinematic creative to earn their attention, international lead generation to reach them, and CRM and database strategy to qualify them on the way in. Three years of it, refined campaign on campaign. The reason it worked is the reason most property marketing doesn't: we never let brand and performance drift apart.
Sam Hill, Managing Director of Antimony

$26.5M transacted, with the right buyers found before they ever stood on the land.

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THE OUTCOME

Across 2022 to 2024 the partnership delivered $26.5M in prestige property transacted, a 230% lift in qualified buyer enquiries and 8:1 return on marketing investment. Offshore enquiry across Australia, Asia and Europe rose 3.1x, with 4,600+ high-net-worth contacts added to the database and three in four inspections arriving pre-qualified.

WORDS FROM FUTURE ISLES
Antimony became an extension of our team, and set a new benchmark for how we present prestige property in New Zealand.
David Maxwell, Future Isles
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SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Branding, Strategy

Rebrand & Product Design

Antimony Footer Discoball Image

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Elly Sofoclí

Sada Men

TYPE

Web Design & Development

Web Design & Strategy

Antimony Footer Discoball Image

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.