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FIRMA GROUP
Brand repositioning, ecosystem design & Webflow website for a premium Melbourne construction and development group
EMAIL US
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A SHORT INTRODUCTION
Firma Group is a Melbourne-based construction and development group delivering premium residential and commercial projects. The quality of work was evident on every site. The challenge was that the brand didn't communicate the same standard. Antimony was engaged to reposition Firma as a premium builder, unify the brand ecosystem, design and build a Webflow website, and create the infrastructure for growth.
SERVICES PROVIDED

WEBSITE & PRODUCT LANDING PAGE DESIGN


SOCIAL MEDIA ADVERTISING


MARKETING & COMMUNICATIONS STRATEGY


ADVERTISING CONTENT DESIGN


LEAD & SALES FUNNEL DESIGN & MANAGEMENT


COPPER CRM SETUP & EMAIL AUTOMATION

CREDIT

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

CREDIT

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

CREDIT

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

CREDIT

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

CREDIT

JOE HAMMOND

VIDEO DIRECTOR & PRODUCER

LAGOON.NZ

FEATURE VIDEO PRODUCTION

THE CHALLENGE

Repositioning a Builder as a Premium Brand

‍

THE CONTEXT

Firma Group delivered exceptional construction and development work, but the brand didn't reflect it. The visual identity was fragmented, the digital presence underperformed, and the gap between quality and perception was costing opportunities.

‍

MARKET ANALYSIS

Melbourne's premium construction market is dominated by established names with decades of brand equity. Firma's opportunity was to position as the builder that thinks like a brand, not just a tradesman.

‍

OUR MOVE

A Brand Ecosystem Engineered for Boardrooms and Building Sites

Wiroa Station

This private 88-hectare playground stretches over the tranquil Te Puna Inlet

SEE WIROA CASE STUDY

MATAKA LOT 14

This private 88-hectare playground stretches over the tranquil Te Puna Inlet

SEE MATAKA LOT 24  CASE STUDY

WORDS FROM ANTIMONY
Firma's work speaks for itself on site. Our job was to make the brand speak just as loudly before anyone gets there. The ecosystem means every touchpoint tells the same quality story.
Sam Hill, Founder & Strategy Director of Antimony

Building homes is their craft. Building their brand is ours.

‍

OUR MOVE

Antimony delivered a complete brand repositioning, unified ecosystem, Webflow website, messaging framework, content strategy and capability documentation. Every element communicated Firma's quality of work before the first meeting.

‍

THE ECOSYSTEM

The brand ecosystem unified Firma's multiple service lines under one cohesive identity. Messaging, visual language and content architecture presented a premium builder operating with the strategic rigour of a design-led consultancy.

‍

TENDER READY

Capability and tender documentation was redesigned to match the brand's premium positioning. When Firma walks into a pitch, every document reinforces the same quality story.

WORDS FROM FIRMA GROUP
Antimony helped us articulate who we are and where we're going. The new brand and digital presence feel true to the quality of work we deliver on site. Our team now has real confidence when we're in front of clients and architects. We have a clearer story, a sharper pitch and a platform we can keep building on.
Ryan Wells, Director
back to all work
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SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Dave O’Brien

Welltech Nutrition

TYPE

Branding, Strategy

Rebrand & Product Design

Antimony Footer Discoball Image

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
back to all work
Antimony Footer Dancing Man Image
SERVICES PROVIDED
  • BRAND & COMMUNICATIONS  STRATEGY
  • PRODUCT DESIGN
  • DIGITAL MARKETING
  • DIGITAL APP DESIGN & EXECUTION
  • LAUNCH EVENT STRATEGY
  • CREATIVE DIRECTION
  • HR MANAGEMENT & HIRING
  • SENIOR LEADERSHIP COACHING
credit
  • BRENDAN GILLEN
  • GROWTH ADVISOR
Antimony Footer Dancing Man Image
MORE WORK IN  HEALTH AND WELLBEING
Project

Elly Sofoclí

Sada Men

TYPE

Web Design & Development

Web Design & Strategy

Antimony Footer Discoball Image

We love to dance.  
Watch us move.

Now Hiring:
Copy Writer
CX Designer
Marketing
Manager
Internship
JOIN US
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.
We love to dance. Watch us move.
JOIN US
HOME
WORK
STUDIO
CONTACT US: MEL / AKL
ON INSTAGRAM
Antimony acknowledges the Wurundjeri people who are the Traditional Custodians of this Land on which Iwe work upon. We pay our respect to the Elders past, present and emerging of the Kulin Nation & extend that respect to other Indigenous Australians present. Their Sovereignty will never be ceded.
WE DON'T LIKE POP-UPS EITHER. BUT WE DO LIKE COMPLIANCE. HERE'S OUR PRIVACY POLICY & OUR T&CS IF YOU CARE TO READ.