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Femme had built organic affinity across retail and social, but the digital business told a different story. Fragmented data across Shopify, Klaviyo, Yotpo and Meta meant no single view of performance. Growth was real, but the infrastructure to sustain it was missing.
Australian women's fashion eCommerce is fiercely contested, with customer acquisition costs climbing year on year. The brands that win convert existing loyalty into repeat revenue rather than buying attention from scratch. Femme needed to shift from campaign-led growth to system-led growth.
A rebrand that became a revenue engine. We rebuilt identity, packaging, the Shopify Plus storefront, Klaviyo flows, loyalty, reviews and referral, then layered a creator network and go-to-market strategy on top. Every touchpoint engineered to turn browsing into buying, and buying into advocacy.
A ground-up rebrand across identity, packaging, Shopify Plus, Klaviyo flows, loyalty, reviews and referral. Every touchpoint engineered to convert browsing into buying and buying into advocacy. The launch in October 2023 became the inflection point, lifting website visitors 60%.
Beyond the rebrand, we built a creator and influencer network of 23 managed partnerships generating over 6 million views nationally. A structured ambassador and UGC program turned customer content into the highest-performing ad creative in the account.
The Klaviyo email program alone generated $1.5M in flow revenue by 2025. NPS climbed 23 points to 63, the brand earned 3,956 five-star ratings, and net profit rose 64% over two financial years. These are not campaign spikes. This is infrastructure performing.
