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Elly Sofocli had built a reputation among brides who wanted more than a dress. They wanted an experience. But the brand's reach was limited to Australia and the digital presence didn't reflect the calibre of the product. The brief was bold: attract global stockists, redesign everything, and build the infrastructure for international growth.
The global bridal market rewards brands that combine craftsmanship with commercial savvy. Stockists in NYC, London and Paris look for designers who can deliver both creative distinction and reliable wholesale infrastructure. Elly Sofocli had the product. She needed the platform.
Brand repositioning and trunk show campaigns across three continents. We rebuilt the brand and digital experience, then took the label to NYC, London and Paris to put it in front of the world's most influential bridal stockists.
Antimony delivered brand and GTM workshops, customer profiling and journey mapping, a complete go-to-market strategy, a new brand design system, website design and development, and trunk show campaigns across three international fashion capitals.
The trunk show campaigns in NYC, London and Paris positioned Elly Sofocli in front of the world's most influential bridal stockists. Each market received a tailored activation strategy that respected local buying culture while maintaining global brand consistency.
The new website was designed as more than a lookbook. It functioned as a stockist acquisition tool, a bride-facing brand experience and a trunk show campaign hub, built to convert interest into commercial relationships at every level of the funnel.
Within 12 months: organic website sessions up 63%, enquiry conversion up 40%, qualified bridal consultations doubled year-on-year, time on site up 3x, 2,500+ database subscribers and 9 new stockist and retail partners.
