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WEBSITE & PRODUCT LANDING PAGE DESIGN
SOCIAL MEDIA ADVERTISING
MARKETING & COMMUNICATIONS STRATEGY
ADVERTISING CONTENT DESIGN
LEAD & SALES FUNNEL DESIGN & MANAGEMENT
COPPER CRM SETUP & EMAIL AUTOMATION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
Elly Sofocli had built a reputation among brides who wanted more than a dress. They wanted an experience. But the brand's reach was limited to Australia and the digital presence didn't reflect the calibre of the product. The brief was bold: attract global stockists, redesign everything, and build the infrastructure for international growth.
The global bridal market rewards brands that combine craftsmanship with commercial savvy. Stockists in NYC, London and Paris look for designers who can deliver both creative distinction and reliable wholesale infrastructure. Elly Sofocli had the product. She needed the platform.
Antimony delivered brand and GTM workshops, customer profiling and journey mapping, a complete go-to-market strategy, a new brand design system, website design and development, and trunk show campaigns across three international fashion capitals.
The trunk show campaigns in NYC, London and Paris positioned Elly Sofocli in front of the world's most influential bridal stockists. Each market received a tailored activation strategy that respected local buying culture while maintaining global brand consistency.
The new website was designed as more than a lookbook. It functioned as a stockist acquisition tool, a bride-facing brand experience and a trunk show campaign hub. Every element was built to convert interest into commercial relationships at every level of the funnel.
