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The NDIS landscape is crowded with providers but thin on genuine brand differentiation. Ello Care entered with a clear mission: disability support services with a difference. The challenge was translating that conviction into a brand, digital experience and growth strategy that earned trust at every level.
NDIS participants and their families navigate a confusing marketplace where most providers look and sound the same. The opportunity was to stand out through warmth, clarity and genuine commitment to outcomes, not compliance-speak.
A brand people could trust, and an experience that connected the community. We built the identity, the inclusive website and the growth strategy as one, so the brand felt as warm as the care behind it.
Antimony delivered brand strategy and identity, an inclusive website experience, content strategy and community growth infrastructure. The brand needed to communicate trust, warmth and capability at once, across participants, families and support coordinators.
The website was designed with accessibility as a foundational principle, not an afterthought. The digital experience connected Ello Care's team to its community in a way that reflected the organisation's values of empowerment, confidence and genuine care.
The growth strategy focused on building trust with support coordinators and allied health networks, driving a 58% increase in inbound referrals and 15+ new coordinator partnerships within 60 days of launch.
An +82 NPS and 91% participant satisfaction rate post-launch, a 67% NDIS plan activation rate and 4x social media growth. The brand experience now matches the service experience.
