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WEBSITE & PRODUCT LANDING PAGE DESIGN
SOCIAL MEDIA ADVERTISING
MARKETING & COMMUNICATIONS STRATEGY
ADVERTISING CONTENT DESIGN
LEAD & SALES FUNNEL DESIGN & MANAGEMENT
COPPER CRM SETUP & EMAIL AUTOMATION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
JOE HAMMOND
VIDEO DIRECTOR & PRODUCER
LAGOON.NZ
FEATURE VIDEO PRODUCTION
Peter, the visionary behind Isadora Nim, draws his inspiration from a lifetime surrounded by strong, independent, and determined women. Their unwavering commitment to breaking boundaries and challenging conventions has been a driving force throughout his journey. His story traces back over four decades, beginning with his family's migration to Australia during the Vietnam War. Rooted in a background of clothing and textiles, Peter's family leveraged their generational knowledge to establish themselves in Melbourne's clothing manufacturing industry. Growing up amidst iconic Australian fashion brands, Peter developed a deep love for fashion and tailoring. His formal education in fashion only intensified this passion, eventually leading him to specialise in tailoring and suit-making. Peter honed his craft under the guidance of master tailors, where he learned the intimate relationship between tailor and client. It was during this time that he recognised the unmet demand for high-quality made-to-measure suits exclusively for women. Peter had one goal in mind when turning up to the Antimony office, mid-winter, in 2018. He believed he had what it takes to be Australia’s best women’s tailor, he needed Isadora Nim to be vehicle to get him there, at the time the business was underperforming and he didn’t know why. We spent the next two weeks deep diving into the brand, reviewing his media channels and unpacking his growth strategy.
When looking at potential partners, we review three components for an ideal partner:
1. Are they talented? and does their talent reflect their passion for what they do?
2. Can the strategic/design challenge be clearly defined and are there some obvious steps to insight change, momentum and progress towards solving them?
3. Is this going to be a good personality fit? Can we see ourselves working together beyond 12 months?
We knew that if we applied our knowledge and experience with some thoughtful decisions, we would enjoy helping Peter to grow Isadora Nim. We also loved the challenge of creating space for women in an historically male dominated creative profession. It’s five years on and boy we are glad we took on this partnership.
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Antimony built a graphic system that could be flexible and adapt across the various touch points of the brand. First, a logo was developed based off of the visual research into mountains, the teepee and the Marae (Maori meeting place).
It was important that the symbol be a recognisable enough shape for ReDefined and their community to use while also conveying a sense of movement and transformation. Creating a family of supporting secondary shapes with the triangle representing sense of place and wellbeing and the circle representing community and health.
Our primary aim for the creative direction was to create a layered, yet accessible brand narrative across multiple client journey touch points. The narrative has the ability to expand and contract when required, connecting the dots and weaving aspects of the brand, the holistic services, and sacred space for members and the community to interact and commune with.
To translate the design into functional collateral and packaging, we returned to the essential elements of the symbolism and language that was created. We focused on the raw elements of the brand and selected brand colours, matched with collateral that adds value to the business. Starting from the formal and organic shape of the brand symbol, we launched a process of transition from the literal to the abstract. Experiential value was the code at every level.
