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Blanc's gowns carry heirloom-level, emotional value, but the brand story and digital experience weren't expressing it in a crowded bridal market. Lead capture and nurture were scattered across Meta, web forms and Klaviyo, leaking high-intent enquiries between first interest and booked consultation.
Bridal is loud and largely undifferentiated, with most brands competing on trend and price. Blanc sits in the opposite corner: slow, intentional couture for brides who want a deeply personal process. Growing national interest, stockists, trunk shows, interstate brides, had nowhere structured to land.
We built the story, the systems and the sales tools as one. A clear couture-led narrative, a refined website, lookbook and line sheet collateral, and a lead and stockist pipeline, so national growth had something repeatable to run on.
Antimony delivered a rebrand and visual identity, a lookbook and line sheet for wholesale, content strategy and editorial direction, event direction and trunk-show management, Klaviyo channel setup and management, and a lead-generation and nurture strategy.
We connected brand, website, Klaviyo flows and sales collateral into a single journey, from an Instagram tap to an atelier visit to a gown, so high-intent brides stop falling through the gaps.
Average gown value rose 135% after the brand reposition and consultation bookings rose 58%, with 22% of Meta leads converting to consultations and a 7.1% click-through rate on Meta. The brand drew 24 lookbook and line sheet requests from prospective stockists and grew its email database 3,400+ within the first 12 months.
