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The work had moved on. The ambition had moved on. The studio people met no longer matched the studio we'd become, and a brand that undersells you quietly costs you the clients you actually want.
Toward the clients we want, not just the ones who find us. This sets up the studio's next phase: sharper positioning, a system that scales, and a presence that matches the calibre of the work.
We ran our own process on ourselves. Strategy and positioning first, then identity and design system, tone of voice, pitch and proposal templates, an editorial framework, brand video and direction, and a channel system down to the email signature.
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The rebrand gave Antimony a single defensible position, a tone of voice with a spine, and a modular system that scales from an email signature to a full pitch deck. One brand, built to prove the model it sells: strategy and execution as one force.
Since launch: website sessions up 82%, average time on site up from 1:48 to 3:12, inbound enquiry quality up 42%, and pitch conversion up 30%. Social following grew 120% across channels, and eight new client engagements came directly from the rebrand's visibility.
