Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.
Launched against the backdrop of increasing male interest in self-care, SADA MEN sought to disrupt the skincare market. Striving to redefine masculinity in beauty, SADA MEN aimed to dismantle stereotypes and present a skincare line that resonated with men’s needs — affirming that beauty knows no gender.
Delving into the growing trend of men’s skincare, our research highlighted a promising market, with 2.8 million Australian males regularly using skincare products. In a rapidly expanding global market, we set a bold target: capturing 1% of the addressable Australian market within the first 36 months, translating to over 28,000 potential new customers. Our approach was to redefine the narrative around men’s skincare, moving away from stereotypes to a more inclusive, confident, and authentic dialogue. We crafted a design language that mirrored this ethos, focusing on simplicity, effectiveness, and relatability.
Thought, emotion and narrative, in full consciousness, impacts the deepest zones of the human condition. This can lead to transformations that have the potential to be revolutionary. Likewise, how information is shared can directly influence communities and can change the way a culture acts. eg. Tik tok et al. The SADA MEN Brand has the potential to completely transform how men perceive, communicate about and care for their skin. We’re excited to be supporting them with this shift in men’s consciousness.
Building their custom Shopify site, and setting up and designing their Klaviyo CRM & email marketing flow— solving ways to continue the conversation, long after need identification or product purchase. The tone for the build was set to resonate with the practical, solution-oriented mindset of our target demographic. From a user-friendly skin care quiz to concise, informative content, every element of the website was designed to guide users from curiosity to purchase.
A Triumphant Start: SADA MEN’s launch saw immediate success with 210 product sales in the first month. The brand’s appeal was further validated by a distribution deal with TK Max, marking the beginning of SADA MEN’s journey towards becoming a household name in men's skincare
“Antimony are an amazing team to work with. They have gone above and beyond to support our vision for the brand launch and have helped us step the business up several levels in a very short space of time. From our branding to our strategies, our website and even how we communicate with potential retail partners and brand ambassadors, they’ve consistently provided us with expert guidance and direction. We look forward to their continued support as we push to become a staple men’s care brand”
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.
Launched against the backdrop of increasing male interest in self-care, SADA MEN sought to disrupt the skincare market. Striving to redefine masculinity in beauty, SADA MEN aimed to dismantle stereotypes and present a skincare line that resonated with men’s needs — affirming that beauty knows no gender.
Delving into the growing trend of men’s skincare, our research highlighted a promising market, with 2.8 million Australian males regularly using skincare products. In a rapidly expanding global market, we set a bold target: capturing 1% of the addressable Australian market within the first 36 months, translating to over 28,000 potential new customers. Our approach was to redefine the narrative around men’s skincare, moving away from stereotypes to a more inclusive, confident, and authentic dialogue. We crafted a design language that mirrored this ethos, focusing on simplicity, effectiveness, and relatability.
Thought, emotion and narrative, in full consciousness, impacts the deepest zones of the human condition. This can lead to transformations that have the potential to be revolutionary. Likewise, how information is shared can directly influence communities and can change the way a culture acts. eg. Tik tok et al. The SADA MEN Brand has the potential to completely transform how men perceive, communicate about and care for their skin. We’re excited to be supporting them with this shift in men’s consciousness.
To make an impact in the crowded skincare industry, we adopted strategies inspired by skin care e-commerce pioneers, Disco and Go-To. Our micro-influencer program, consisting of 200 brand ambassadors, was instrumental in generating authentic, user-driven content, laying the groundwork for a successful omni-channel launch.With the UGC Content collected we produced a targeted advertising campaign using go-to-market & content strategies. Maintaining and growing influence within this space requires consistent engagement.
Building their custom Shopify site, and setting up and designing their Klaviyo CRM & email marketing flow— solving ways to continue the conversation, long after need identification or product purchase. The tone for the build was set to resonate with the practical, solution-oriented mindset of our target demographic. From a user-friendly skin care quiz to concise, informative content, every element of the website was designed to guide users from curiosity to purchase.
A Triumphant Start: SADA MEN’s launch saw immediate success with 210 product sales in the first month. The brand’s appeal was further validated by a distribution deal with TK Max, marking the beginning of SADA MEN’s journey towards becoming a household name in men's skincare
“Antimony are an amazing team to work with. They have gone above and beyond to support our vision for the brand launch and have helped us step the business up several levels in a very short space of time. From our branding to our strategies, our website and even how we communicate with potential retail partners and brand ambassadors, they’ve consistently provided us with expert guidance and direction. We look forward to their continued support as we push to become a staple men’s care brand”
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.
Launched against the backdrop of increasing male interest in self-care, SADA MEN sought to disrupt the skincare market. Striving to redefine masculinity in beauty, SADA MEN aimed to dismantle stereotypes and present a skincare line that resonated with men’s needs — affirming that beauty knows no gender.
Delving into the growing trend of men’s skincare, our research highlighted a promising market, with 2.8 million Australian males regularly using skincare products. In a rapidly expanding global market, we set a bold target: capturing 1% of the addressable Australian market within the first 36 months, translating to over 28,000 potential new customers. Our approach was to redefine the narrative around men’s skincare, moving away from stereotypes to a more inclusive, confident, and authentic dialogue. We crafted a design language that mirrored this ethos, focusing on simplicity, effectiveness, and relatability.
Thought, emotion and narrative, in full consciousness, impacts the deepest zones of the human condition. This can lead to transformations that have the potential to be revolutionary. Likewise, how information is shared can directly influence communities and can change the way a culture acts. eg. Tik tok et al. The SADA MEN Brand has the potential to completely transform how men perceive, communicate about and care for their skin. We’re excited to be supporting them with this shift in men’s consciousness.
Building their custom Shopify site, and setting up and designing their Klaviyo CRM & email marketing flow— solving ways to continue the conversation, long after need identification or product purchase. The tone for the build was set to resonate with the practical, solution-oriented mindset of our target demographic. From a user-friendly skin care quiz to concise, informative content, every element of the website was designed to guide users from curiosity to purchase.
A Triumphant Start: SADA MEN’s launch saw immediate success with 210 product sales in the first month. The brand’s appeal was further validated by a distribution deal with TK Max, marking the beginning of SADA MEN’s journey towards becoming a household name in men's skincare
“Antimony are an amazing team to work with. They have gone above and beyond to support our vision for the brand launch and have helped us step the business up several levels in a very short space of time. From our branding to our strategies, our website and even how we communicate with potential retail partners and brand ambassadors, they’ve consistently provided us with expert guidance and direction. We look forward to their continued support as we push to become a staple men’s care brand”
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.
Launched against the backdrop of increasing male interest in self-care, SADA MEN sought to disrupt the skincare market. Striving to redefine masculinity in beauty, SADA MEN aimed to dismantle stereotypes and present a skincare line that resonated with men’s needs — affirming that beauty knows no gender.
Delving into the growing trend of men’s skincare, our research highlighted a promising market, with 2.8 million Australian males regularly using skincare products. In a rapidly expanding global market, we set a bold target: capturing 1% of the addressable Australian market within the first 36 months, translating to over 28,000 potential new customers. Our approach was to redefine the narrative around men’s skincare, moving away from stereotypes to a more inclusive, confident, and authentic dialogue. We crafted a design language that mirrored this ethos, focusing on simplicity, effectiveness, and relatability.
Thought, emotion and narrative, in full consciousness, impacts the deepest zones of the human condition. This can lead to transformations that have the potential to be revolutionary. Likewise, how information is shared can directly influence communities and can change the way a culture acts. eg. Tik tok et al. The SADA MEN Brand has the potential to completely transform how men perceive, communicate about and care for their skin. We’re excited to be supporting them with this shift in men’s consciousness.
Antimony's strategy was centered around building a mobile-first content platform, serving as the nucleus for education and engagement. The website was designed to be the 'central point of truth', disseminating diverse formats of content from infographics to podcasts, all crafted to foster meaningful discussion and offer a broad perspective on key cannabis issues in Australia.
The Honahlee platform was meticulously crafted with a user-centric approach, ensuring ease of navigation and engagement. The emphasis on mobile-first content, coupled with diverse media formats, ensured that Honahlee's message reached its audience effectively, making complex cannabis information accessible and engaging
The Honahlee platform was meticulously crafted with a user-centric approach, ensuring ease of navigation and engagement. The emphasis on mobile-first content, coupled with diverse media formats, ensured that Honahlee's message reached its audience effectively, making complex cannabis information accessible and engaging
“Antimony are an amazing team to work with. They have gone above and beyond to support our vision for the brand launch and have helped us step the business up several levels in a very short space of time. From our branding to our strategies, our website and even how we communicate with potential retail partners and brand ambassadors, they’ve consistently provided us with expert guidance and direction. We look forward to their continued support as we push to become a staple men’s care brand”
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.
Launched against the backdrop of increasing male interest in self-care, SADA MEN sought to disrupt the skincare market. Striving to redefine masculinity in beauty, SADA MEN aimed to dismantle stereotypes and present a skincare line that resonated with men’s needs — affirming that beauty knows no gender.
Delving into the growing trend of men’s skincare, our research highlighted a promising market, with 2.8 million Australian males regularly using skincare products. In a rapidly expanding global market, we set a bold target: capturing 1% of the addressable Australian market within the first 36 months, translating to over 28,000 potential new customers. Our approach was to redefine the narrative around men’s skincare, moving away from stereotypes to a more inclusive, confident, and authentic dialogue. We crafted a design language that mirrored this ethos, focusing on simplicity, effectiveness, and relatability.
Thought, emotion and narrative, in full consciousness, impacts the deepest zones of the human condition. This can lead to transformations that have the potential to be revolutionary. Likewise, how information is shared can directly influence communities and can change the way a culture acts. eg. Tik tok et al. The SADA MEN Brand has the potential to completely transform how men perceive, communicate about and care for their skin. We’re excited to be supporting them with this shift in men’s consciousness.
Building their custom Shopify site, and setting up and designing their Klaviyo CRM & email marketing flow— solving ways to continue the conversation, long after need identification or product purchase. The tone for the build was set to resonate with the practical, solution-oriented mindset of our target demographic. From a user-friendly skin care quiz to concise, informative content, every element of the website was designed to guide users from curiosity to purchase.
A Triumphant Start: SADA MEN’s launch saw immediate success with 210 product sales in the first month. The brand’s appeal was further validated by a distribution deal with TK Max, marking the beginning of SADA MEN’s journey towards becoming a household name in men's skincare
“Antimony are an amazing team to work with. They have gone above and beyond to support our vision for the brand launch and have helped us step the business up several levels in a very short space of time. From our branding to our strategies, our website and even how we communicate with potential retail partners and brand ambassadors, they’ve consistently provided us with expert guidance and direction. We look forward to their continued support as we push to become a staple men’s care brand”
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.
Elly Sofocli is a leading Australian bridal designer celebrated for her architectural silhouettes, artisanal detail, and daring femininity. With increasing demand from international stockists and a growing global profile, Elly needed more than a website she needed a digital ecosystem that could support e-commerce, made-to-order management, and a seamless luxury experience. As Elly Sofocli’s recognition grew, her digital presence needed to reflect the brand’s evolution from boutique atelier to a globally recognised name in bridal couture. This meant more than a pretty website. We needed to deliver a high-end experience while keeping the craftsmanship and couture details front and centre.
The bridal industry is intensely competitive. Bridal and luxury fashion brands face a delicate challenge in going digital: maintaining exclusivity while expanding access. Elly’s legacy was built offline, but the next chapter needed scalable, story-rich infrastructure. Her clients aren’t casual browsers they’re women making life-defining decisions. The experience had to meet them with elegance, clarity and confidence at every click. For Elly, growth was coming from three fronts: a surge in made-to-order demand, international stockist interest, and direct customer enquiries. However, the website lacked the functionality and flexibility to meet this scale. Stockist journeys, international clientele, and internal management tools were underdeveloped.
Thought, emotion and narrative, in full consciousness, impacts the deepest zones of the human condition. This can lead to transformations that have the potential to be revolutionary. Likewise, how information is shared can directly influence communities and can change the way a culture acts. eg. Tik tok et al. The SADA MEN Brand has the potential to completely transform how men perceive, communicate about and care for their skin. We’re excited to be supporting them with this shift in men’s consciousness.
Elly was managing international interest, stockist growth, and made-to-order requests across disparate channels manual forms, email chains, and offline processes. Her site didn’t reflect the global brand she’d become. More than a refresh, she needed a total digital transformation to meet demand while preserving the couture feel.
We approached Elly Sofocli’s transformation with both strategy and sensitivity, ensuring that every layer of her digital ecosystem reflected the elegance of her craft while equipping her business for scale. The process began with audience and journey mapping, allowing us to fully understand the emotional, logistical and aspirational touch points of her clients.
We led a complete reimagining of the brand’s digital identity—designing a new visual system, refining her tone of voice, and crafting content to better reflect the couture experience she offers. We designed and built a custom Webflow site with a headless architecture, prioritising performance and editorial polish. We introduced e-commerce for the first time in the brand’s history, carefully balancing accessibility with exclusivity for our veil store front. This included dedicated pathways for made-to-order collections, veil purchases, and stockist engagement. On the backend, we streamlined her workflows with integrated CRM systems, custom booking forms, and scalable infrastructure, ensuring the site not only looked premium but functioned powerfully.
Every decision was made to uphold Elly’s reputation while setting the foundation for international growth, and the result is a digital presence that feels deeply personal, intelligently built, and unmistakably hers.
Elly Sofocli’s digital presence is now truly global, supporting online orders from the US, and Asia while nurturing exclusive partnerships across Australia. She now engages customers directly through a polished marketing platform, with bookings and orders streamlined through a fully integrated Webflow experience. The result? A brand that feels more herself than ever both online and offline.
Thought, emotion and narrative, in full consciousness, impacts the deepest zones of the human condition. This can lead to transformations that have the potential to be revolutionary. Likewise, how information is shared can directly influence communities and can change the way a culture acts. eg. Tik tok et al. The SADA MEN Brand has the potential to completely transform how men perceive, communicate about and care for their skin. We’re excited to be supporting them with this shift in men’s consciousness.
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.
Launched against the backdrop of increasing male interest in self-care, SADA MEN sought to disrupt the skincare market. Striving to redefine masculinity in beauty, SADA MEN aimed to dismantle stereotypes and present a skincare line that resonated with men’s needs — affirming that beauty knows no gender.
Delving into the growing trend of men’s skincare, our research highlighted a promising market, with 2.8 million Australian males regularly using skincare products. In a rapidly expanding global market, we set a bold target: capturing 1% of the addressable Australian market within the first 36 months, translating to over 28,000 potential new customers. Our approach was to redefine the narrative around men’s skincare, moving away from stereotypes to a more inclusive, confident, and authentic dialogue. We crafted a design language that mirrored this ethos, focusing on simplicity, effectiveness, and relatability.
Thought, emotion and narrative, in full consciousness, impacts the deepest zones of the human condition. This can lead to transformations that have the potential to be revolutionary. Likewise, how information is shared can directly influence communities and can change the way a culture acts. eg. Tik tok et al. The SADA MEN Brand has the potential to completely transform how men perceive, communicate about and care for their skin. We’re excited to be supporting them with this shift in men’s consciousness.
To make an impact in the crowded skincare industry, we adopted strategies inspired by skin care e-commerce pioneers, Disco and Go-To. Our micro-influencer program, consisting of 200 brand ambassadors, was instrumental in generating authentic, user-driven content, laying the groundwork for a successful omni-channel launch.With the UGC Content collected we produced a targeted advertising campaign using go-to-market & content strategies. Maintaining and growing influence within this space requires consistent engagement.
Building their custom Shopify site, and setting up and designing their Klaviyo CRM & email marketing flow— solving ways to continue the conversation, long after need identification or product purchase. The tone for the build was set to resonate with the practical, solution-oriented mindset of our target demographic. From a user-friendly skin care quiz to concise, informative content, every element of the website was designed to guide users from curiosity to purchase.
A Triumphant Start: SADA MEN’s launch saw immediate success with 210 product sales in the first month. The brand’s appeal was further validated by a distribution deal with TK Max, marking the beginning of SADA MEN’s journey towards becoming a household name in men's skincare
“Antimony are an amazing team to work with. They have gone above and beyond to support our vision for the brand launch and have helped us step the business up several levels in a very short space of time. From our branding to our strategies, our website and even how we communicate with potential retail partners and brand ambassadors, they’ve consistently provided us with expert guidance and direction. We look forward to their continued support as we push to become a staple men’s care brand”
Antimony have been working with Matt and the rest of the leadership team at 5th Element Wellness for since 2018. To date they are our oldest and dearest clients. Its difficult to distill & detail all of the intricate projects that we’ve done together for the past five years. 5th Element have always lead the way when it comes to health, wellbeing and innovation, even in the most difficult circumstances their adaptability, openness and resilience has earned them the award for most transformative business we’ve ever worked with.
Launched against the backdrop of increasing male interest in self-care, SADA MEN sought to disrupt the skincare market. Striving to redefine masculinity in beauty, SADA MEN aimed to dismantle stereotypes and present a skincare line that resonated with men’s needs — affirming that beauty knows no gender.
Delving into the growing trend of men’s skincare, our research highlighted a promising market, with 2.8 million Australian males regularly using skincare products. In a rapidly expanding global market, we set a bold target: capturing 1% of the addressable Australian market within the first 36 months, translating to over 28,000 potential new customers. Our approach was to redefine the narrative around men’s skincare, moving away from stereotypes to a more inclusive, confident, and authentic dialogue. We crafted a design language that mirrored this ethos, focusing on simplicity, effectiveness, and relatability.
To make an impact in the crowded skincare industry, we adopted strategies inspired by skin care e-commerce pioneers, Disco and Go-To. Our micro-influencer program, consisting of 200 brand ambassadors, was instrumental in generating authentic, user-driven content, laying the groundwork for a successful omni-channel launch.With the UGC Content collected we produced a targeted advertising campaign using go-to-market & content strategies. Maintaining and growing influence within this space requires consistent engagement.
Thought, emotion and narrative, in full consciousness, impacts the deepest zones of the human condition. This can lead to transformations that have the potential to be revolutionary. Likewise, how information is shared can directly influence communities and can change the way a culture acts. eg. Tik tok et al. The SADA MEN Brand has the potential to completely transform how men perceive, communicate about and care for their skin. We’re excited to be supporting them with this shift in men’s consciousness.
Building their custom Shopify site, and setting up and designing their Klaviyo CRM & email marketing flow— solving ways to continue the conversation, long after need identification or product purchase. The tone for the build was set to resonate with the practical, solution-oriented mindset of our target demographic. From a user-friendly skin care quiz to concise, informative content, every element of the website was designed to guide users from curiosity to purchase.
A Triumphant Start: SADA MEN’s launch saw immediate success with 210 product sales in the first month. The brand’s appeal was further validated by a distribution deal with TK Max, marking the beginning of SADA MEN’s journey towards becoming a household name in men's skincare
“Antimony are an amazing team to work with. They have gone above and beyond to support our vision for the brand launch and have helped us step the business up several levels in a very short space of time. From our branding to our strategies, our website and even how we communicate with potential retail partners and brand ambassadors, they’ve consistently provided us with expert guidance and direction. We look forward to their continued support as we push to become a staple men’s care brand”
