Honahlee was created to spark educated conversations surrounding medicinal and recreational cannabis usage for it community in Australia. Curated by Antimony in collaboration with Honahlee co -founders Jordan Visbulis and Thomas Brown, the content platform aims to shift the mainstream perfective and stigmas surrounding medicinal marijuana and connecting the 'canna-curious' community with trustworthy information and regular dialogue to follow.
Antimony hosted growth & engagement strategy sessions and a customised customer journey mapping workshop with the Honahlee team. This was the start of Honahlee’s twenty four month strategy development process. Antimony’s produced a range of executional tasks from art direction, illustration and icon design, to website design and custom Wordpress site development. The project spanned out across a 90 (12 week) sprint cycle of strategy, design & development, finally enabling Honahlee to begin producing in a trans-media editorial environment. Diligently presenting their research articles, communication strategies, introducing their strategic partners and their community building activities.
The custom built platform was our ‘central point of truth’ for content curation, using it to highlight and spread monthly reports, guest content and research presentation from honahlee partners, as well as featuring relevant opinion pieces and industry news. Content is posted weekly and in diverse formats using Antimony designed infographics, design and sourced imagery. Beyond this honahlee generates podcasts, expert video interviews, and ‘infotainments’. Each piece has a distinct format in order to fulfil different requirements of the overarching strategy. Each piece of content is mobile first and can be shared across multiple platforms using deliberately non corporate and engaging - or 'pop' - visual language.
It’s unfortunate but true that I’ve had more negative agency experiences than positive ones over the last decade in marketing, so it’s refreshing to work with Antimony. Their process is truly collaborative. Instead of feeling like a client being managed by an agency, you have a real extension of your team working with Antimony.
To launch the brand and be seen in a billion dollar industry, we knew we needed to do something different. For insight, we looked to e-comm trailblazers, Vush, Karmic and Disco. Aiming to motivate behavioural change within each of our target segments, we needed to establish trust and keep it real. So we called on our ideal clients to do it with us. We launched a micro influencer brand ambassador program with 200 brand ambassadors to lead channel communication through User Generated content.
Brand Ambassadors & UGC content amplifies the organic reach and brand awareness, allowing Antimony to retarget in a structured ad setting. With the UGC Content collected we produced a targeted advertising campaign using an omni channel launch strategy. Maintaining and growing influence within this space requires consistent engagement. Building their custom Shopify site, and setting up and designing their Klavyio CRM & email marketing flow— solving ways to continue the conversation, long after need identification or product purchase.
The campaign and content tone captures everything the SADA Men target audience aspires to be; confident, positive and down-to-earth. Most men are solution focused when looking at decision making. They just want something that works. To appeal to this demographic, we kept the website informational yet brief. We used simple questions and a user-friendly ‘skin quiz’ to prompt self-reflection and transition from: ‘I have never heard of or used a Clay Mask before’ (99% of the new audience), to ‘I need support building a skincare routine’ to *click*, purchase.
Within a month of the brand launch, we made 210 product sales. The $10,000 cashflow from month one has been reinvested into launching products 2&3 (a bedtime bundle: cleanser and night cream) and future campaigns. Sada Men was also approached by TK Max to distribute 1500 products across their 51 Australian Retail & 71 Canadian stores within their first month of launch.
Antimony is continuing its work with the SADA MEN team and is aiming to take the brand and its product range international along with hitting its first million in revenue by 2024.
Our aim is to generate meaningful discussion, giving a broad perspective on the key cannabis issues affecting Australia's society today. Honahlee sought to expand their audience: policymakers, activists, academics, entrepreneurs, recreational users and those needing medicinal cannabis treatments. Antimony have definitely set us up for success
Honahlee was created to spark educated conversations surrounding medicinal and recreational cannabis usage for it community in Australia. Curated by Antimony in collaboration with Honahlee co -founders Jordan Visbulis and Thomas Brown, the content platform aims to shift the mainstream perfective and stigmas surrounding medicinal marijuana and connecting the 'canna-curious' community with trustworthy information and regular dialogue to follow.
Antimony hosted growth & engagement strategy sessions and a customised customer journey mapping workshop with the Honahlee team. This was the start of Honahlee’s twenty four month strategy development process. Antimony’s produced a range of executional tasks from art direction, illustration and icon design, to website design and custom Wordpress site development. The project spanned out across a 90 (12 week) sprint cycle of strategy, design & development, finally enabling Honahlee to begin producing in a trans-media editorial environment. Diligently presenting their research articles, communication strategies, introducing their strategic partners and their community building activities.
The custom built platform was our ‘central point of truth’ for content curation, using it to highlight and spread monthly reports, guest content and research presentation from honahlee partners, as well as featuring relevant opinion pieces and industry news. Content is posted weekly and in diverse formats using Antimony designed infographics, design and sourced imagery. Beyond this honahlee generates podcasts, expert video interviews, and ‘infotainments’. Each piece has a distinct format in order to fulfil different requirements of the overarching strategy. Each piece of content is mobile first and can be shared across multiple platforms using deliberately non corporate and engaging - or 'pop' - visual language.
It’s unfortunate but true that I’ve had more negative agency experiences than positive ones over the last decade in marketing, so it’s refreshing to work with Antimony. Their process is truly collaborative. Instead of feeling like a client being managed by an agency, you have a real extension of your team working with Antimony.
To launch the brand and be seen in a billion dollar industry, we knew we needed to do something different. For insight, we looked to e-comm trailblazers, Vush, Karmic and Disco. Aiming to motivate behavioural change within each of our target segments, we needed to establish trust and keep it real. So we called on our ideal clients to do it with us. We launched a micro influencer brand ambassador program with 200 brand ambassadors to lead channel communication through User Generated content.
Brand Ambassadors & UGC content amplifies the organic reach and brand awareness, allowing Antimony to retarget in a structured ad setting. With the UGC Content collected we produced a targeted advertising campaign using an omni channel launch strategy. Maintaining and growing influence within this space requires consistent engagement. Building their custom Shopify site, and setting up and designing their Klavyio CRM & email marketing flow— solving ways to continue the conversation, long after need identification or product purchase.
The campaign and content tone captures everything the SADA Men target audience aspires to be; confident, positive and down-to-earth. Most men are solution focused when looking at decision making. They just want something that works. To appeal to this demographic, we kept the website informational yet brief. We used simple questions and a user-friendly ‘skin quiz’ to prompt self-reflection and transition from: ‘I have never heard of or used a Clay Mask before’ (99% of the new audience), to ‘I need support building a skincare routine’ to *click*, purchase.
Our aim is to generate meaningful discussion, giving a broad perspective on the key cannabis issues affecting Australia's society today. Honahlee sought to expand their audience: policymakers, activists, academics, entrepreneurs, recreational users and those needing medicinal cannabis treatments. Antimony have definitely set us up for success
Honahlee was created to spark educated conversations surrounding medicinal and recreational cannabis usage for it community in Australia. Curated by Antimony in collaboration with Honahlee co -founders Jordan Visbulis and Thomas Brown, the content platform aims to shift the mainstream perfective and stigmas surrounding medicinal marijuana and connecting the 'canna-curious' community with trustworthy information and regular dialogue to follow.
Antimony hosted growth & engagement strategy sessions and a customised customer journey mapping workshop with the Honahlee team. This was the start of Honahlee’s twenty four month strategy development process. Antimony’s produced a range of executional tasks from art direction, illustration and icon design, to website design and custom Wordpress site development. The project spanned out across a 90 (12 week) sprint cycle of strategy, design & development, finally enabling Honahlee to begin producing in a trans-media editorial environment. Diligently presenting their research articles, communication strategies, introducing their strategic partners and their community building activities.
The custom built platform was our ‘central point of truth’ for content curation, using it to highlight and spread monthly reports, guest content and research presentation from honahlee partners, as well as featuring relevant opinion pieces and industry news. Content is posted weekly and in diverse formats using Antimony designed infographics, design and sourced imagery. Beyond this honahlee generates podcasts, expert video interviews, and ‘infotainments’. Each piece has a distinct format in order to fulfil different requirements of the overarching strategy. Each piece of content is mobile first and can be shared across multiple platforms using deliberately non corporate and engaging - or 'pop' - visual language.
It’s unfortunate but true that I’ve had more negative agency experiences than positive ones over the last decade in marketing, so it’s refreshing to work with Antimony. Their process is truly collaborative. Instead of feeling like a client being managed by an agency, you have a real extension of your team working with Antimony.
To launch the brand and be seen in a billion dollar industry, we knew we needed to do something different. For insight, we looked to e-comm trailblazers, Vush, Karmic and Disco. Aiming to motivate behavioural change within each of our target segments, we needed to establish trust and keep it real. So we called on our ideal clients to do it with us. We launched a micro influencer brand ambassador program with 200 brand ambassadors to lead channel communication through User Generated content.
Brand Ambassadors & UGC content amplifies the organic reach and brand awareness, allowing Antimony to retarget in a structured ad setting. With the UGC Content collected we produced a targeted advertising campaign using an omni channel launch strategy. Maintaining and growing influence within this space requires consistent engagement. Building their custom Shopify site, and setting up and designing their Klavyio CRM & email marketing flow— solving ways to continue the conversation, long after need identification or product purchase.
The campaign and content tone captures everything the SADA Men target audience aspires to be; confident, positive and down-to-earth. Most men are solution focused when looking at decision making. They just want something that works. To appeal to this demographic, we kept the website informational yet brief. We used simple questions and a user-friendly ‘skin quiz’ to prompt self-reflection and transition from: ‘I have never heard of or used a Clay Mask before’ (99% of the new audience), to ‘I need support building a skincare routine’ to *click*, purchase.
Within a month of the brand launch, we made 210 product sales. The $10,000 cashflow from month one has been reinvested into launching products 2&3 (a bedtime bundle: cleanser and night cream) and future campaigns. Sada Men was also approached by TK Max to distribute 1500 products across their 51 Australian Retail & 71 Canadian stores within their first month of launch.
Antimony is continuing its work with the SADA MEN team and is aiming to take the brand and its product range international along with hitting its first million in revenue by 2024.
Our aim is to generate meaningful discussion, giving a broad perspective on the key cannabis issues affecting Australia's society today. Honahlee sought to expand their audience: policymakers, activists, academics, entrepreneurs, recreational users and those needing medicinal cannabis treatments. Antimony have definitely set us up for success
Honahlee was created to spark educated conversations surrounding medicinal and recreational cannabis usage for it community in Australia. Curated by Antimony in collaboration with Honahlee co -founders Jordan Visbulis and Thomas Brown, the content platform aims to shift the mainstream perfective and stigmas surrounding medicinal marijuana and connecting the 'canna-curious' community with trustworthy information and regular dialogue to follow.
Antimony hosted growth & engagement strategy sessions and a customised customer journey mapping workshop with the Honahlee team. This was the start of Honahlee’s twenty four month strategy development process. Antimony’s produced a range of executional tasks from art direction, illustration and icon design, to website design and custom Wordpress site development. The project spanned out across a 90 (12 week) sprint cycle of strategy, design & development, finally enabling Honahlee to begin producing in a trans-media editorial environment. Diligently presenting their research articles, communication strategies, introducing their strategic partners and their community building activities.
The custom built platform was our ‘central point of truth’ for content curation, using it to highlight and spread monthly reports, guest content and research presentation from honahlee partners, as well as featuring relevant opinion pieces and industry news. Content is posted weekly and in diverse formats using Antimony designed infographics, design and sourced imagery. Beyond this honahlee generates podcasts, expert video interviews, and ‘infotainments’. Each piece has a distinct format in order to fulfil different requirements of the overarching strategy. Each piece of content is mobile first and can be shared across multiple platforms using deliberately non corporate and engaging - or 'pop' - visual language.
It’s unfortunate but true that I’ve had more negative agency experiences than positive ones over the last decade in marketing, so it’s refreshing to work with Antimony. Their process is truly collaborative. Instead of feeling like a client being managed by an agency, you have a real extension of your team working with Antimony.
Antimony's strategy was centered around building a mobile-first content platform, serving as the nucleus for education and engagement. The website was designed to be the 'central point of truth', disseminating diverse formats of content from infographics to podcasts, all crafted to foster meaningful discussion and offer a broad perspective on key cannabis issues in Australia.
The Honahlee platform was meticulously crafted with a user-centric approach, ensuring ease of navigation and engagement. The emphasis on mobile-first content, coupled with diverse media formats, ensured that Honahlee's message reached its audience effectively, making complex cannabis information accessible and engaging
The Honahlee platform was meticulously crafted with a user-centric approach, ensuring ease of navigation and engagement. The emphasis on mobile-first content, coupled with diverse media formats, ensured that Honahlee's message reached its audience effectively, making complex cannabis information accessible and engaging
Our aim is to generate meaningful discussion, giving a broad perspective on the key cannabis issues affecting Australia's society today. Honahlee sought to expand their audience: policymakers, activists, academics, entrepreneurs, recreational users and those needing medicinal cannabis treatments. Antimony have definitely set us up for success
Honahlee was created to spark educated conversations surrounding medicinal and recreational cannabis usage for it community in Australia. Curated by Antimony in collaboration with Honahlee co -founders Jordan Visbulis and Thomas Brown, the content platform aims to shift the mainstream perfective and stigmas surrounding medicinal marijuana and connecting the 'canna-curious' community with trustworthy information and regular dialogue to follow.
Antimony hosted growth & engagement strategy sessions and a customised customer journey mapping workshop with the Honahlee team. This was the start of Honahlee’s twenty four month strategy development process. Antimony’s produced a range of executional tasks from art direction, illustration and icon design, to website design and custom Wordpress site development. The project spanned out across a 90 (12 week) sprint cycle of strategy, design & development, finally enabling Honahlee to begin producing in a trans-media editorial environment. Diligently presenting their research articles, communication strategies, introducing their strategic partners and their community building activities.
The custom built platform was our ‘central point of truth’ for content curation, using it to highlight and spread monthly reports, guest content and research presentation from honahlee partners, as well as featuring relevant opinion pieces and industry news. Content is posted weekly and in diverse formats using Antimony designed infographics, design and sourced imagery. Beyond this honahlee generates podcasts, expert video interviews, and ‘infotainments’. Each piece has a distinct format in order to fulfil different requirements of the overarching strategy. Each piece of content is mobile first and can be shared across multiple platforms using deliberately non corporate and engaging - or 'pop' - visual language.
It’s unfortunate but true that I’ve had more negative agency experiences than positive ones over the last decade in marketing, so it’s refreshing to work with Antimony. Their process is truly collaborative. Instead of feeling like a client being managed by an agency, you have a real extension of your team working with Antimony.
To launch the brand and be seen in a billion dollar industry, we knew we needed to do something different. For insight, we looked to e-comm trailblazers, Vush, Karmic and Disco. Aiming to motivate behavioural change within each of our target segments, we needed to establish trust and keep it real. So we called on our ideal clients to do it with us. We launched a micro influencer brand ambassador program with 200 brand ambassadors to lead channel communication through User Generated content.
Brand Ambassadors & UGC content amplifies the organic reach and brand awareness, allowing Antimony to retarget in a structured ad setting. With the UGC Content collected we produced a targeted advertising campaign using an omni channel launch strategy. Maintaining and growing influence within this space requires consistent engagement. Building their custom Shopify site, and setting up and designing their Klavyio CRM & email marketing flow— solving ways to continue the conversation, long after need identification or product purchase.
The campaign and content tone captures everything the SADA Men target audience aspires to be; confident, positive and down-to-earth. Most men are solution focused when looking at decision making. They just want something that works. To appeal to this demographic, we kept the website informational yet brief. We used simple questions and a user-friendly ‘skin quiz’ to prompt self-reflection and transition from: ‘I have never heard of or used a Clay Mask before’ (99% of the new audience), to ‘I need support building a skincare routine’ to *click*, purchase.
Within a month of the brand launch, we made 210 product sales. The $10,000 cashflow from month one has been reinvested into launching products 2&3 (a bedtime bundle: cleanser and night cream) and future campaigns. Sada Men was also approached by TK Max to distribute 1500 products across their 51 Australian Retail & 71 Canadian stores within their first month of launch.
Antimony is continuing its work with the SADA MEN team and is aiming to take the brand and its product range international along with hitting its first million in revenue by 2024.
Our aim is to generate meaningful discussion, giving a broad perspective on the key cannabis issues affecting Australia's society today. Honahlee sought to expand their audience: policymakers, activists, academics, entrepreneurs, recreational users and those needing medicinal cannabis treatments. Antimony have definitely set us up for success
Honahlee was created to spark educated conversations surrounding medicinal and recreational cannabis usage for it community in Australia. Curated by Antimony in collaboration with Honahlee co -founders Jordan Visbulis and Thomas Brown, the content platform aims to shift the mainstream perfective and stigmas surrounding medicinal marijuana and connecting the 'canna-curious' community with trustworthy information and regular dialogue to follow.
Elly Sofocli is a leading Australian bridal designer celebrated for her architectural silhouettes, artisanal detail, and daring femininity. With increasing demand from international stockists and a growing global profile, Elly needed more than a website she needed a digital ecosystem that could support e-commerce, made-to-order management, and a seamless luxury experience. As Elly Sofocli’s recognition grew, her digital presence needed to reflect the brand’s evolution from boutique atelier to a globally recognised name in bridal couture. This meant more than a pretty website. We needed to deliver a high-end experience while keeping the craftsmanship and couture details front and centre.
The bridal industry is intensely competitive. Bridal and luxury fashion brands face a delicate challenge in going digital: maintaining exclusivity while expanding access. Elly’s legacy was built offline, but the next chapter needed scalable, story-rich infrastructure. Her clients aren’t casual browsers they’re women making life-defining decisions. The experience had to meet them with elegance, clarity and confidence at every click. For Elly, growth was coming from three fronts: a surge in made-to-order demand, international stockist interest, and direct customer enquiries. However, the website lacked the functionality and flexibility to meet this scale. Stockist journeys, international clientele, and internal management tools were underdeveloped.
It’s unfortunate but true that I’ve had more negative agency experiences than positive ones over the last decade in marketing, so it’s refreshing to work with Antimony. Their process is truly collaborative. Instead of feeling like a client being managed by an agency, you have a real extension of your team working with Antimony.
Elly was managing international interest, stockist growth, and made-to-order requests across disparate channels manual forms, email chains, and offline processes. Her site didn’t reflect the global brand she’d become. More than a refresh, she needed a total digital transformation to meet demand while preserving the couture feel.
We approached Elly Sofocli’s transformation with both strategy and sensitivity, ensuring that every layer of her digital ecosystem reflected the elegance of her craft while equipping her business for scale. The process began with audience and journey mapping, allowing us to fully understand the emotional, logistical and aspirational touch points of her clients.
We led a complete reimagining of the brand’s digital identity—designing a new visual system, refining her tone of voice, and crafting content to better reflect the couture experience she offers. We designed and built a custom Webflow site with a headless architecture, prioritising performance and editorial polish. We introduced e-commerce for the first time in the brand’s history, carefully balancing accessibility with exclusivity for our veil store front. This included dedicated pathways for made-to-order collections, veil purchases, and stockist engagement. On the backend, we streamlined her workflows with integrated CRM systems, custom booking forms, and scalable infrastructure, ensuring the site not only looked premium but functioned powerfully.
Every decision was made to uphold Elly’s reputation while setting the foundation for international growth, and the result is a digital presence that feels deeply personal, intelligently built, and unmistakably hers.
Elly Sofocli’s digital presence is now truly global, supporting online orders from the US, and Asia while nurturing exclusive partnerships across Australia. She now engages customers directly through a polished marketing platform, with bookings and orders streamlined through a fully integrated Webflow experience. The result? A brand that feels more herself than ever both online and offline.
It’s unfortunate but true that I’ve had more negative agency experiences than positive ones over the last decade in marketing, so it’s refreshing to work with Antimony. Their process is truly collaborative. Instead of feeling like a client being managed by an agency, you have a real extension of your team working with Antimony.
Honahlee was created to spark educated conversations surrounding medicinal and recreational cannabis usage for it community in Australia. Curated by Antimony in collaboration with Honahlee co -founders Jordan Visbulis and Thomas Brown, the content platform aims to shift the mainstream perfective and stigmas surrounding medicinal marijuana and connecting the 'canna-curious' community with trustworthy information and regular dialogue to follow.
Antimony hosted growth & engagement strategy sessions and a customised customer journey mapping workshop with the Honahlee team. This was the start of Honahlee’s twenty four month strategy development process. Antimony’s produced a range of executional tasks from art direction, illustration and icon design, to website design and custom Wordpress site development. The project spanned out across a 90 (12 week) sprint cycle of strategy, design & development, finally enabling Honahlee to begin producing in a trans-media editorial environment. Diligently presenting their research articles, communication strategies, introducing their strategic partners and their community building activities.
The custom built platform was our ‘central point of truth’ for content curation, using it to highlight and spread monthly reports, guest content and research presentation from honahlee partners, as well as featuring relevant opinion pieces and industry news. Content is posted weekly and in diverse formats using Antimony designed infographics, design and sourced imagery. Beyond this honahlee generates podcasts, expert video interviews, and ‘infotainments’. Each piece has a distinct format in order to fulfil different requirements of the overarching strategy. Each piece of content is mobile first and can be shared across multiple platforms using deliberately non corporate and engaging - or 'pop' - visual language.
It’s unfortunate but true that I’ve had more negative agency experiences than positive ones over the last decade in marketing, so it’s refreshing to work with Antimony. Their process is truly collaborative. Instead of feeling like a client being managed by an agency, you have a real extension of your team working with Antimony.
To launch the brand and be seen in a billion dollar industry, we knew we needed to do something different. For insight, we looked to e-comm trailblazers, Vush, Karmic and Disco. Aiming to motivate behavioural change within each of our target segments, we needed to establish trust and keep it real. So we called on our ideal clients to do it with us. We launched a micro influencer brand ambassador program with 200 brand ambassadors to lead channel communication through User Generated content.
Brand Ambassadors & UGC content amplifies the organic reach and brand awareness, allowing Antimony to retarget in a structured ad setting. With the UGC Content collected we produced a targeted advertising campaign using an omni channel launch strategy. Maintaining and growing influence within this space requires consistent engagement. Building their custom Shopify site, and setting up and designing their Klavyio CRM & email marketing flow— solving ways to continue the conversation, long after need identification or product purchase.
The campaign and content tone captures everything the SADA Men target audience aspires to be; confident, positive and down-to-earth. Most men are solution focused when looking at decision making. They just want something that works. To appeal to this demographic, we kept the website informational yet brief. We used simple questions and a user-friendly ‘skin quiz’ to prompt self-reflection and transition from: ‘I have never heard of or used a Clay Mask before’ (99% of the new audience), to ‘I need support building a skincare routine’ to *click*, purchase.
Our aim is to generate meaningful discussion, giving a broad perspective on the key cannabis issues affecting Australia's society today. Honahlee sought to expand their audience: policymakers, activists, academics, entrepreneurs, recreational users and those needing medicinal cannabis treatments. Antimony have definitely set us up for success
Honahlee was created to spark educated conversations surrounding medicinal and recreational cannabis usage for it community in Australia. Curated by Antimony in collaboration with Honahlee co -founders Jordan Visbulis and Thomas Brown, the content platform aims to shift the mainstream perfective and stigmas surrounding medicinal marijuana and connecting the 'canna-curious' community with trustworthy information and regular dialogue to follow.
Antimony hosted growth & engagement strategy sessions and a customised customer journey mapping workshop with the Honahlee team. This was the start of Honahlee’s twenty four month strategy development process. Antimony’s produced a range of executional tasks from art direction, illustration and icon design, to website design and custom Wordpress site development. The project spanned out across a 90 (12 week) sprint cycle of strategy, design & development, finally enabling Honahlee to begin producing in a trans-media editorial environment. Diligently presenting their research articles, communication strategies, introducing their strategic partners and their community building activities.
The custom built platform was our ‘central point of truth’ for content curation, using it to highlight and spread monthly reports, guest content and research presentation from honahlee partners, as well as featuring relevant opinion pieces and industry news. Content is posted weekly and in diverse formats using Antimony designed infographics, design and sourced imagery. Beyond this honahlee generates podcasts, expert video interviews, and ‘infotainments’. Each piece has a distinct format in order to fulfil different requirements of the overarching strategy. Each piece of content is mobile first and can be shared across multiple platforms using deliberately non corporate and engaging - or 'pop' - visual language.
It’s unfortunate but true that I’ve had more negative agency experiences than positive ones over the last decade in marketing, so it’s refreshing to work with Antimony. Their process is truly collaborative. Instead of feeling like a client being managed by an agency, you have a real extension of your team working with Antimony.
To launch the brand and be seen in a billion dollar industry, we knew we needed to do something different. For insight, we looked to e-comm trailblazers, Vush, Karmic and Disco. Aiming to motivate behavioural change within each of our target segments, we needed to establish trust and keep it real. So we called on our ideal clients to do it with us. We launched a micro influencer brand ambassador program with 200 brand ambassadors to lead channel communication through User Generated content.
Brand Ambassadors & UGC content amplifies the organic reach and brand awareness, allowing Antimony to retarget in a structured ad setting. With the UGC Content collected we produced a targeted advertising campaign using an omni channel launch strategy. Maintaining and growing influence within this space requires consistent engagement. Building their custom Shopify site, and setting up and designing their Klavyio CRM & email marketing flow— solving ways to continue the conversation, long after need identification or product purchase.
The campaign and content tone captures everything the SADA Men target audience aspires to be; confident, positive and down-to-earth. Most men are solution focused when looking at decision making. They just want something that works. To appeal to this demographic, we kept the website informational yet brief. We used simple questions and a user-friendly ‘skin quiz’ to prompt self-reflection and transition from: ‘I have never heard of or used a Clay Mask before’ (99% of the new audience), to ‘I need support building a skincare routine’ to *click*, purchase.
Within a month of the brand launch, we made 210 product sales. The $10,000 cashflow from month one has been reinvested into launching products 2&3 (a bedtime bundle: cleanser and night cream) and future campaigns. Sada Men was also approached by TK Max to distribute 1500 products across their 51 Australian Retail & 71 Canadian stores within their first month of launch.
Antimony is continuing its work with the SADA MEN team and is aiming to take the brand and its product range international along with hitting its first million in revenue by 2024.
Our aim is to generate meaningful discussion, giving a broad perspective on the key cannabis issues affecting Australia's society today. Honahlee sought to expand their audience: policymakers, activists, academics, entrepreneurs, recreational users and those needing medicinal cannabis treatments. Antimony have definitely set us up for success
