
Transforming Australia’s award winning holistic health & wellbeing brand
Transforming Australia’s award winning holistic health & wellbeing brand
Transforming Australia’s award winning holistic health & wellbeing brand
In 2018 Matt from 5th approached antimony at the end of their 1st five year cycle. The brand and business were already successful and their team was established but they were unsure what to do for the next 5 years. Antimony was tasked with producing their next 5 years strategy which included a 360 review on the existing team and 400+ client survey report. The result was a complete restructure of the team from leadership and an optimised offering for both staff and clients. Antimony was also tasked with producing, recruiting and training 5th Elements new Marketing Manager role. In 2023, Vanessa is still with 5th Element, five years later.
Antimony helped 5th Element break into the corporate health & wellbeing industry with product design, SOW & pitch document creation. Supporting the sales and product design and implementation process, end-to-end. Their answer to corporate health and wellbeing - ‘The Ultimate Reboot’ was rolled out through the head offices of KPMG Australia and Telstra to name some highlights. Antimony also helped 5th to pivot their business to online coaching during the COVID-19 pandemic. Creating a customised mobile app future proofed the business offering - enabling coaching to take place outside of the premise and enabled the training, nutrition and coaching programs to remain fully online.
Antimony helped 5th Element break into the corporate health & wellbeing industry with product design, SOW & pitch document creation. Supporting the sales and product design and implementation process, end-to-end. Their answer to corporate health and wellbeing - ‘The Ultimate Reboot’ was rolled out through the head offices of KPMG Australia and Telstra to name some highlights. Antimony also helped 5th to pivot their business to online coaching during the COVID-19 pandemic. Creating a customised mobile app future proofed the business offering - enabling coaching to take place outside of the premise and enabled the training, nutrition and coaching programs to remain fully online.
In 2018 Matt from 5th approached antimony at the end of their 1st five year cycle. The brand and business were already successful and their team was established but they were unsure what to do for the next 5 years. Antimony was tasked with producing their next 5 years strategy which included a 360 review on the existing team and 400+ client survey report. The result was a complete restructure of the team from leadership and an optimised offering for both staff and clients. Antimony was also tasked with producing, recruiting and training 5th Elements new Marketing Manager role. In 2023, Vanessa is still with 5th Element, five years later.
Antimony helped 5th Element break into the corporate health & wellbeing industry with product design, SOW & pitch document creation. Supporting the sales and product design and implementation process, end-to-end. Their answer to corporate health and wellbeing - ‘The Ultimate Reboot’ was rolled out through the head offices of KPMG Australia and Telstra to name some highlights. Antimony also helped 5th to pivot their business to online coaching during the COVID-19 pandemic. Creating a customised mobile app future proofed the business offering - enabling coaching to take place outside of the premise and enabled the training, nutrition and coaching programs to remain fully online.
Antimony helped 5th Element break into the corporate health & wellbeing industry with product design, SOW & pitch document creation. Supporting the sales and product design and implementation process, end-to-end. Their answer to corporate health and wellbeing - ‘The Ultimate Reboot’ was rolled out through the head offices of KPMG Australia and Telstra to name some highlights. Antimony also helped 5th to pivot their business to online coaching during the COVID-19 pandemic. Creating a customised mobile app future proofed the business offering - enabling coaching to take place outside of the premise and enabled the training, nutrition and coaching programs to remain fully online.
In 2018 Matt from 5th approached antimony at the end of their 1st five year cycle. The brand and business were already successful and their team was established but they were unsure what to do for the next 5 years. Antimony was tasked with producing their next 5 years strategy which included a 360 review on the existing team and 400+ client survey report. The result was a complete restructure of the team from leadership and an optimised offering for both staff and clients. Antimony was also tasked with producing, recruiting and training 5th Elements new Marketing Manager role. In 2023, Vanessa is still with 5th Element, five years later.
Antimony helped 5th Element break into the corporate health & wellbeing industry with product design, SOW & pitch document creation. Supporting the sales and product design and implementation process, end-to-end. Their answer to corporate health and wellbeing - ‘The Ultimate Reboot’ was rolled out through the head offices of KPMG Australia and Telstra to name some highlights. Antimony also helped 5th to pivot their business to online coaching during the COVID-19 pandemic. Creating a customised mobile app future proofed the business offering - enabling coaching to take place outside of the premise and enabled the training, nutrition and coaching programs to remain fully online.
Antimony helped 5th Element break into the corporate health & wellbeing industry with product design, SOW & pitch document creation. Supporting the sales and product design and implementation process, end-to-end. Their answer to corporate health and wellbeing - ‘The Ultimate Reboot’ was rolled out through the head offices of KPMG Australia and Telstra to name some highlights. Antimony also helped 5th to pivot their business to online coaching during the COVID-19 pandemic. Creating a customised mobile app future proofed the business offering - enabling coaching to take place outside of the premise and enabled the training, nutrition and coaching programs to remain fully online.



Antimony has always worked closely with the marketing team to drive and support the growth opportunities within the business. Whether it’s designing executing a reengagement strategy for old clients or managing a six month lead generation campaign for new client memberships. Being health and wellbeing enthusiasts and also members ourselves really helped us to understand the 5th Element community and to comprehend on a deeper level what motivates people to join a truly holistic health and wellbeing team.
During COVID-19, the decision was made by Matt to pivot the teams energy and time into growing their online e-commerce store. Antimony was brought into help with the initial eight months of growth using various channel marketing strategies across Google and social media. The sore consisted mainly of high quality specified health supplements and wellbeing products important from around the world. The store maintained it’s 30% Month-on-Month growth target to six figures plus in the first twelve months. Eighteen months after its launch, the 5EW store produces six figures per month. It now consistently outperforms a majority of the other revenue streams for the business. It has been a revelation for the business. This is especially meaningful given their main membership business was unable to operate for nearly two years.
Sam, Antimony’s managing director was asked to provide leadership training with the leadership team. Coaching sessions identified that Dave (former 5th Element founder) was ready to transition into creating his own personal brand, Dave O’Brien. Antimony also supported Dave with formal strategic planning training and public speaking workshops so that he and 5th element could capitalise on the momentum generated around Dave’s new found fandom. In the year we launched the Dave O’Brien brand, Dave went on to feature in internationally acclaimed health and wellbeing podcast 180 Nutrition with Guy Lawrence, helping A-list actor Dominic Cooper prepare for his latest Marvel movie, Preacher and facilitating retreats for the Boston Consulting Group.

Matt & Dave from 5th deserve to be considered the best health and wellbeing business operators in the country. They are a class above to work with and deserve everything they have. They have changed the lives so many people, we’re talking 1000’s of lifestyle transformations that they’ve delivered to the local community over the past 10 years. Antimony is very proud to provide continued support to such an talented team and epic business, doing great things in our community.






Sam is a deeply effective strategic professional in understanding brands and their business opportunities. A real eye for the big picture and the process to achieve it. His team at Antimony always communicate thoroughly, at a level everyone gets, leaving no stone unturned on the path for progress and success. From my experience Sam and his team at antimony have demonstrated rock solid integrity. Sam genuinely only wants the best for his clients, and does whatever it takes to deliver. He surrounds himself with only the best and I highly recommend working with him and the Antimony team


Antimony has always worked closely with the marketing team to drive and support the growth opportunities within the business. Whether it’s designing executing a reengagement strategy for old clients or managing a six month lead generation campaign for new client memberships. Being health and wellbeing enthusiasts and also members ourselves really helped us to understand the 5th Element community and to comprehend on a deeper level what motivates people to join a truly holistic health and wellbeing team.
During COVID-19, the decision was made by Matt to pivot the teams energy and time into growing their online e-commerce store. Antimony was brought into help with the initial eight months of growth using various channel marketing strategies across Google and social media. The sore consisted mainly of high quality specified health supplements and wellbeing products important from around the world. The store maintained it’s 30% Month-on-Month growth target to six figures plus in the first twelve months. Eighteen months after its launch, the 5EW store produces six figures per month. It now consistently outperforms a majority of the other revenue streams for the business. It has been a revelation for the business. This is especially meaningful given their main membership business was unable to operate for nearly two years.
Sam, Antimony’s managing director was asked to provide leadership training with the leadership team. Coaching sessions identified that Dave (former 5th Element founder) was ready to transition into creating his own personal brand, Dave O’Brien. Antimony also supported Dave with formal strategic planning training and public speaking workshops so that he and 5th element could capitalise on the momentum generated around Dave’s new found fandom. In the year we launched the Dave O’Brien brand, Dave went on to feature in internationally acclaimed health and wellbeing podcast 180 Nutrition with Guy Lawrence, helping A-list actor Dominic Cooper prepare for his latest Marvel movie, Preacher and facilitating retreats for the Boston Consulting Group.

Matt & Dave from 5th deserve to be considered the best health and wellbeing business operators in the country. They are a class above to work with and deserve everything they have. They have changed the lives so many people, we’re talking 1000’s of lifestyle transformations that they’ve delivered to the local community over the past 10 years. Antimony is very proud to provide continued support to such an talented team and epic business, doing great things in our community.



Sam is a deeply effective strategic professional in understanding brands and their business opportunities. A real eye for the big picture and the process to achieve it. His team at Antimony always communicate thoroughly, at a level everyone gets, leaving no stone unturned on the path for progress and success. From my experience Sam and his team at antimony have demonstrated rock solid integrity. Sam genuinely only wants the best for his clients, and does whatever it takes to deliver. He surrounds himself with only the best and I highly recommend working with him and the Antimony team



Antimony has always worked closely with the marketing team to drive and support the growth opportunities within the business. Whether it’s designing executing a reengagement strategy for old clients or managing a six month lead generation campaign for new client memberships. Being health and wellbeing enthusiasts and also members ourselves really helped us to understand the 5th Element community and to comprehend on a deeper level what motivates people to join a truly holistic health and wellbeing team.
During COVID-19, the decision was made by Matt to pivot the teams energy and time into growing their online e-commerce store. Antimony was brought into help with the initial eight months of growth using various channel marketing strategies across Google and social media. The sore consisted mainly of high quality specified health supplements and wellbeing products important from around the world. The store maintained it’s 30% Month-on-Month growth target to six figures plus in the first twelve months. Eighteen months after its launch, the 5EW store produces six figures per month. It now consistently outperforms a majority of the other revenue streams for the business. It has been a revelation for the business. This is especially meaningful given their main membership business was unable to operate for nearly two years.
Sam, Antimony’s managing director was asked to provide leadership training with the leadership team. Coaching sessions identified that Dave (former 5th Element founder) was ready to transition into creating his own personal brand, Dave O’Brien. Antimony also supported Dave with formal strategic planning training and public speaking workshops so that he and 5th element could capitalise on the momentum generated around Dave’s new found fandom. In the year we launched the Dave O’Brien brand, Dave went on to feature in internationally acclaimed health and wellbeing podcast 180 Nutrition with Guy Lawrence, helping A-list actor Dominic Cooper prepare for his latest Marvel movie, Preacher and facilitating retreats for the Boston Consulting Group.

Matt & Dave from 5th deserve to be considered the best health and wellbeing business operators in the country. They are a class above to work with and deserve everything they have. They have changed the lives so many people, we’re talking 1000’s of lifestyle transformations that they’ve delivered to the local community over the past 10 years. Antimony is very proud to provide continued support to such an talented team and epic business, doing great things in our community.



Sam is a deeply effective strategic professional in understanding brands and their business opportunities. A real eye for the big picture and the process to achieve it. His team at Antimony always communicate thoroughly, at a level everyone gets, leaving no stone unturned on the path for progress and success. From my experience Sam and his team at antimony have demonstrated rock solid integrity. Sam genuinely only wants the best for his clients, and does whatever it takes to deliver. He surrounds himself with only the best and I highly recommend working with him and the Antimony team
